Responsibilities

• Strategic Commercial Leadership
• Develop and lead annual marketing strategies and budgets across Hotel Jerome, Madeline Hotel & Residences, and Element 52 to deliver revenue goals, brand positioning, and market opportunities.
• Leverage customer and property-level data, including ADR, occupancy, need periods, and market mix, to develop targeted marketing objectives and measurable 360 tactics across awareness, demand, retention, and key business drivers.
• Partner closely with Revenue Management and Sales to drive demand and optimize performance across all three properties.
• Manage marketing budgets and allocate investment to maximize ROI and measurable business impact.
• Brand Positioning & Partnerships
• Lead the development and execution of marketing strategies that reinforce each property’s unique luxury positioning, identity, and sense of place.
• Serve as brand guardian, ensuring the Auberge Collection brand and each property’s positioning are consistently and authentically embodied across guest-facing touchpoints.
• Oversee holistic content strategy and storytelling across all channels, ensuring elevated execution and brand alignment.
• Lead creative asset development, including photography, video, copy, visual identity, and collateral, ensuring a consistent and elevated voice across channels.

Requirements

• 8–10+ years of developing and executing integrated marketing strategies within luxury hospitality, lifestyle, fashion, design, or premium consumer brands.
• This is an in-market preferred, Executive Committee role, with regular travel between Aspen and Telluride.
• Strong experience managing multi-channel marketing ecosystems, including digital, paid media, PR, social, content, CRM, and partnerships.
• Proven track record of developing culturally relevant marketing campaigns and integrated 360 strategies that strengthen brand positioning and drive measurable business performance.
• Experience leading creative campaign development, public relations initiatives, strategic partnerships, and high-profile brand events.
• Strong business and financial acumen, with fluency in performance metrics, ROI, and hospitality demand drivers including ADR, occupancy, and market mix.
• Expertise in tracking, analyzing, and optimizing marketing performance across digital platforms.
• Refined understanding of luxury style, design, brand nuance, and guest experience, with the ability to translate brand vision into distinctive property-level expressions.
• Demonstrated success leading high-performing teams, cross-functional stakeholders, external agencies, and strategic partners.
• Entrepreneurial mindset with a high degree of initiative, ownership, and self-direction, with the ability to operate effectively in a dynamic multi-property environment.

Benefits

• The comprehensive benefit package for this position includes paid time off, sick and safe time, Medical, Dental and Vision healthcare plans, 401(k) plans with employer contribution, Health and Flexible Spending Account programs, Employee Assistance Program and Company stay discounts.