Responsibilities

• Develop and execute the digital marketing strategy across two properties, driving brand visibility and revenue performance
• Oversee and manage digital advertising campaigns across paid search, social media, and display channels
• Maintain and optimize website content through CMS platforms to ensure accuracy and a strong user experience
• Analyze campaign performance data and translate insights into actionable improvements to maximize ROI
• Manage digital marketing budgets and ensure efficient allocation of advertising spend
• Report on key performance metrics to the Director of Marketing regularly

Requirements

• Minimum 5 years of digital marketing experience with a strong focus on media buying, analytics, and reporting
• Hands-on proficiency with digital tools including Google Ads, social media ad platforms, and web analytics
• Experience managing website content via CMS platforms
• Strong analytical mindset with the ability to convert data into clear, strategic recommendations
• Experience managing and optimizing digital advertising budgets
• Excellent communication and presentation skills
• Fully bilingual in English and Spanish
• Bachelor's degree in Marketing, Communications, Business, or a related field