Responsibilities

• Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google ACi, Apple Search Ads, TikTok, programmatic).
• Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance.
• Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality.
• Collaborate with creative teams to test and evolve ad concepts, messaging, and app store assets
• Collaborate with analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy.
• Product and CRM teams to improve onboarding, retention, and LTV of acquired users
• Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners
• Manage budgets, forecasts, and pacing to deliver efficient and scalable growth.
• Optimizing web-to-app journeys: Help shape the conversion paths from web to app, improving landing experiences and increasing activation.
• Stay current with mobile ecosystem trends, privacy updates (e.g., SKAN, ATT), and best practices.