Responsibilities

• Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google ACi, Apple Search Ads, TikTok, programmatic).
• Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance.
• Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality.
• Collaborate with:
• creative teams to test and evolve ad concepts, messaging, and app store assets
• analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy.
• Product and CRM teams to improve onboarding, retention, and LTV of acquired users
• Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners
• Manage budgets, forecasts, and pacing to deliver efficient and scalable growth.
• Optimizing web-to-app journeys: Help shape the conversion paths from web to app, improving landing experiences and increasing activation.
• You’ll partner with Research, Product and Brand to ensure we communicate a clear and differentiated app value to new and existing users.
• Stay current with mobile ecosystem trends, privacy updates (e.g., SKAN, ATT), and best practices.

Requirements

• 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition.
• Proven track record managing paid app install campaigns and ASO programs.
• Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau.
• Experience with A/B testing, creative optimization, and data-driven decision-making.
• Deep understanding of mobile attribution, tracking, and privacy frameworks.
• Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams.
• Passion for travel, technology, and innovation in the mobile space.
• Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.
• The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential.

Preferred

Benefits

• Health & wellness coverage including medical, dental, vision, and mental health resources
• Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days
• Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)
• Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts
• Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits
• Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits
• A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together
• Specific benefits and programs vary by location.
• Inclusion is a Big Deal!