Responsibilities

• Lead social content development across Anthropologie Group brands, ensuring content aligns with brand vision, channel strategy, cultural relevance, and audience behavior.
• Concept and develop innovative, social-first content ideas, storytelling frameworks, and recurring franchises that drive engagement and brand affinity.
• Translate trends, fashion, creators, and internet culture into timely and compelling content opportunities.
• Lead content ideation, planning, and execution for social shoots, including storyboarding, creative direction, and platform-native content development.
• Partner closely with Creative teams to strike the right balance between fashion, lifestyle, and cultural storytelling across channels.
• Help build a fast-moving social content engine capable of reacting quickly to culture and turning ideas into scalable content.
• Foster a test-and-learn environment that encourages experimentation, iteration, and creative risk-taking.
• Oversee creator casting and partnership strategy across social campaigns and ongoing brand storytelling.
• Lead communication and collaboration with external content agencies and creative partners.
• Negotiate creator partnerships, usage rights, and social-first creative deliverables.

Requirements

• 6–8+ years of experience in social media, content creation, fashion, editorial, creative production, or digital storytelling.
• Exceptional taste level with a strong eye for fashion, styling, lo-fi videography, storytelling, and visual aesthetics.
• Strong creative thinker and content creator with the ability to concept big ideas, storyboard, direct shoots, and bring socially native content to life.
• Deep understanding of Instagram, TikTok, Pinterest, YouTube, creators, and evolving platform behaviors.
• Passion for internet culture, trends, creators, and reactive storytelling.
• Experience leading creator casting, influencer partnerships, talent negotiations, and external creative relationships.
• Strong leadership, collaboration, and team management skills with the ability to inspire creative teams and move ideas forward quickly.
• Highly organized with experience managing multiple projects, timelines, budgets, and production workflows simultaneously.
• Entrepreneurial mindset with a passion for testing, learning, iterating, and building content audiences genuinely want to engage with and share.
• Experience collaborating with cross-functional teams to align social content with brand and business goals.

Preferred

• Experience leading cross-brand collaborations across multiple channels
• Proficiency with analytics and testing to iterate content
• Strong network of creators and talent partnerships

Benefits

• URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
• EEO Statement URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.