Anthropologie Digital Marketing Coordinator
Philadelphia, PA (Unknown)
Posted 2 weeks ago
Job Summary
Own and run end-to-end paid social campaigns across major platforms, collaborating with creative, analytics, and influencer teams to translate briefs into actionable execution and ongoing optimization; drive insights, testing, and cross-functional alignment to meet business goals.
Job Description
Responsibilities
- Work under the Manager and Specialist of Paid Social, collaborating cross-functionally with creative, merchandising, and analytics teams to incorporate the business vision into paid social programs.
- Own and execute full-cycle direct response paid social campaigns across Facebook, Instagram, Pinterest, TikTok, and other emerging social channels.
- Build, launch, and QA ads in-platform, ensuring accuracy across all required aspects.
- Assist in identifying performance trends and compiling insights to support optimizations and future testing.
- Partner closely with Influencer teams to organize and execute user-generated content (UGC) across platforms while providing creative best practices.
- Translate marketing and creative briefs into campaign execution, mid-campaign optimizations, and hindsight reporting & analysis.
- Help define and provide creative specification best practices and needs for owned and influencer content.
- Monitor and optimize awareness and traffic campaigns alongside strategies to drive profitable demand and support business priorities.
- Recap campaign and creative performance with actionable insights.
- Recommend new ideas, test concepts, and execution strategies monthly to support overarching business goals.
Requirements
- 1–2 years of experience in paid social performance marketing.
- Familiarity with paid social platforms and at least one of the following tools: Facebook Ads Manager, Pinterest Business, or TikTok for Business.
- High degree of project management skills and a strong work ethic.
- Basic understanding of digital marketing metrics and concepts.
- Experience in diagnosing, isolating, and resolving complex issues, as well as implementing strategies to solve problems.
- Experience drawing conclusions from campaign results and crafting presentations to showcase performance trends and insights.
- Experience analyzing and pulling data directly from platforms.
- Ability to implement advanced automation and process solutions to help drive efficiencies of scale.
- Willingness to contribute to other team projects and initiatives, remaining flexible and eager to support opportunities that drive the business.
- Embody a "fail fast" mentality by developing tests and iterating on learnings across platforms, creative formats, messaging, and audiences.
Preferred
- Experience with influencer marketing and assisting with creative briefing is a plus!
Anthropologie
Anthropologie is a unique, full-lifestyle destination that aspires to bring creativity, optimism, and inspiration to our customers, every day. Offering an unlike-anywhere-else assortment with an artisan spirit and a global point of view, Anthropologie prizes curiosity and discovery – and engages in constant, perspective-broadening conversation with our creative-minded community. We take pride in our connection with individuals who prioritize self-expression and pursue inspiration, knowledge, and experience in the spirit of boundless curiosity. Those who love Anthropologie want to feel and look like themselves. They have a sense of adventure about what they wear, and take a thoughtful approach to interior décor and the harmony of home. Although personal style is important to them, they’re not governed by trends. We listen to our customers and look to our community for inspiration and feedback – the intention is to exceed their every expectation, in unexpected ways.
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