Responsibilities

• Develop and execute comprehensive digital marketing strategies across channels including social media, paid search (SEM), and crafting custom digital assets.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads (Google AdWords), Facebook Advertising, and other social media advertising platforms to maximize reach and conversions.
• Conduct keyword research using SEO tools to enhance organic search rankings and improve website visibility.
• Create engaging content for websites, blogs, social media posts, email newsletters, and landing pages using content creation skills and graphic design tools like Adobe Aftereffects and other tools from Adobe Creative Suite.
• Utilize web analytics tools such as Google Analytics and Google Tag Manager to monitor campaign performance, generate reports, and derive actionable insights for continuous improvement.
• Implement conversion optimization techniques by analyzing user behavior data to enhance landing page effectiveness and increase lead generation or sales.
• Coordinate with cross-functional teams to ensure consistent branding across all digital channels while managing social media management strategies for brand awareness.
• Set up and manage digital marketing campaigns using marketing automation tools to streamline workflows and improve campaign efficiency.
• Stay current with industry trends in digital marketing, SEM best practices, SEO strategies, and emerging advertising platforms to keep our campaigns innovative and competitive.

Requirements

• Must be proficient with creating 3D assets and animations from scratch.
• Proven experience in managing digital marketing campaigns across multiple channels including paid advertising (Google Ads, Facebook Ads), SEO/SEM strategies, email marketing, and social media marketing.
• Strong proficiency with SEO tools for keyword research, site audits, and ranking analysis.
• Demonstrated ability to use web analytics reporting tools such as Google Analytics for tracking performance metrics and deriving insights.
• Technical skills in website management using WordPress or similar CMS platforms; familiarity with HTML/CSS for minor edits is preferred.
• Experience with graphic design software like Adobe Photoshop or Adobe Creative Suite for content creation purposes.
• Knowledge of marketing automation platforms for campaign setup and performance tracking.
• Ability to analyze data effectively to optimize campaigns through conversion rate improvements and performance marketing techniques.
• Excellent communication skills with the ability to collaborate across teams while managing multiple projects simultaneously in a fast-paced environment.