Responsibilities

• 60% - Content strategy execution
• Research, outline, and write thoughtful and high-quality content that fuels marketing campaigns, including blog posts, ebooks, social media content, webpages, blog posts, and email copy
• 20% - Content strategy creation
• Create and optimize content strategies for customers with input and guidance from your Head of Content (your manager)
• Create and manage content calendars that align with a customer’s content strategy
• Create a consultative experience for Animalz customers by offering expertise and thoughtful analysis of the content we create and how it impacts customer goals
• 20% - Account management
• Manage and assign work to freelancers, executing tasks such as preparing briefs, tracking due dates, reviewing work, and giving feedback to ensure high-quality content is delivered on time.
• Report on the results of the content delivered against the strategy created for our customers

Requirements

• A strong marketing background and 4-8 years of experience in content marketing, preferably for a B2B company in a high-growth environment
• Demonstrable experience creating and executing a content strategy, tracking performance, and achieving high-impact results
• Examples of distilling complex topics into easily digestible, compelling assets
• Excellent grammar, writing, proofreading, and editorial skills

Preferred

• Knowledge of content reporting tools and metrics, including GA4, Ahrefs, Clearscope, GCS, Screaming Frog, and others
• Ability to interact with customers and offer consultative advice on SEO, content marketing, and content creation.
• Understanding of distribution channels for content, including search, social, and email

Benefits

• Flexible work from anywhere in the world, as long as you have at least 3 hours of overlap with EST hours
• For US-based team members: health insurance (80% company paid) plus dental and vision insurance (99% company paid)
• Unlimited PTO
• Paid parental leave
• Monthly wellness and lunch stipends
• For US-based team members: 401K fund
• Learning opportunities like internal workshops, talks, and courses