Responsibilities

• Build and maintain recurring dashboards and automated reports using Google Data Studio.
• Manage and QA data within our codeless data infrastructure platform, Funnel.io.
• Pull, clean, and integrate data from multiple sources, including GA4, Ads Manager, DV360, and social APIs.
• Maintain data hygiene through UTM governance, taxonomy checks, and QA documentation.
• Utilizes AI to enhance the analytics practice through data cleaning, exploratory analysis, and methodology development.
• Assist in pre- and post-campaign analysis, cohort segmentation, and test implementation.
• Identify performance drivers and optimization opportunities under senior guidance.
• Ensure precision in all datasets, validating accuracy before client reporting.
• Support Managers, Supervisors, and Associate Directors to translate data findings into actionable insights.

Requirements

• Experience: 0–2 years of analytics or media experience; relevant internships or coursework welcome.
• Technical Requirements: Familiarity with core media platforms (GA4, GTM, ad platforms) and visualization tools (Looker/Tableau).
• Comfort with spreadsheets (lookup functions, pivot tables) and introductory SQL or data querying concepts.
• Understanding of foundational performance KPIs (CTR, CPA, ROAS) and attribution basics (last-click, time-decay).
• Client / Presentation Requirements: Minimal client interaction; primarily supports internal deliverables with growing exposure to client-facing analysis.

Preferred

• Exposure to client-facing analytics.
• Hands-on experience with experimental design or A/B testing.
• Familiarity with additional visualization tools beyond Looker/Tableau.