Analyst, YouTube and Social Video

New York City, NY (Hybrid)

$78K/yr – $90K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross platform video analytics to drive audience growth and engagement for YouTube, Instagram, and TikTok, working with editorial and social teams to inform content planning and testing.

  • Own cross platform video performance analytics and reporting to drive audience growth and engagement.
  • Collaborate with video, editorial, and audience teams to inform content planning and experimentation.
  • Monitor trends and platform updates to keep reporting ahead of changes in social video.

Job Description

Responsibilities

  • Analyze video performance data across YouTube, Instagram, TikTok, and other social video platforms to identify opportunities for audience growth and engagement.
  • Develop and maintain recurring reports, dashboards, and performance tracking tools that provide actionable insights to stakeholders.
  • Identify trends, patterns, and performance drivers across content formats, topics, and publishing strategies.
  • Recommend data-informed optimizations to improve content performance, audience retention, and platform growth.
  • Partner with video, editorial, social, and audience development teams to support strategic decision-making and content planning.
  • Monitor platform updates, industry developments, and emerging social video trends to inform reporting and recommendations.
  • Support testing and experimentation initiatives by measuring results and identifying best practices for future content strategies.
  • Ensure the accuracy, consistency, and integrity of reporting across platforms and analytics tools.

Requirements

  • 2+ years of experience in analytics, digital media, social media performance analysis, or a related field.
  • Experience analyzing performance across social video platforms, including YouTube, Instagram, and TikTok.
  • Strong analytical and problem-solving skills with the ability to interpret complex datasets and uncover meaningful insights.
  • Proficiency with data analysis and reporting tools such as Excel, Google Sheets, or similar platforms.
  • Experience using analytics platforms such as YouTube Analytics, Meta Insights, TikTok Analytics, or comparable tools.
  • Ability to translate data into clear, actionable recommendations for both technical and non-technical stakeholders.
  • Strong communication, presentation, and cross-functional collaboration skills.
  • Passion for digital media, audience behavior, and emerging social video trends.
  • This role is based in New York City and follows a hybrid schedule with an expectation of four days per week in the office.

    Benefits

    • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
    • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
    • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
    • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
    • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
    • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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    CDS Global

    3.7 Glassdoor

    As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

    Founded in 1981
    New York, New York, USA
    6.4K employees (1,993 in marketing)
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