Responsibilities

• Develop, automate, and maintain the cross-channel real-time dashboards (Tableau & Google Analytics) and statistic reports that help marketers identify outliers and prioritize actions for business & technical audiences.
• Analyze complex data sets to identify trends, patterns, and insights using GA4 with online behavior (impressions, clicks, conversions, page views, time spent, etc.) to drive strategic business decisions.
• Conduct A/B testing scenarios & manage statistical analysis reporting processes to optimize email and lead nurturing strategies.
• Develop best practices for building, testing, and deploying predictive models for eDM and paid media optimization, customer journey, social media, customer segmentation, personalization, and preference analysis.
• Produce visually engaging regular reports & visualizations to monitor campaign/model effectiveness, uncover trends and relationships, and provide actionable insights for continuous improvement.
• Develop repeatable and self-serve reporting mechanisms, enabling in-depth analysis of performance across the pipeline, content, channels, and campaigns.
• Build and maintain executive relationships with operations as the data analytics SME by influencing decision-making as a valued thought partner.
• Performs other duties as assigned

Requirements

• Bachelor's required, Master's preferred, in Computer Science, Computer Engineering, EE, EEE, Statistics, Math, Industrial Engineering, Operational Research, Physics, Economics, Finance, Financial Engineering, or related fields.
• 5+ years work experience in related field.
• Experience in travel/cruise industry, hospitality, marketing, financial services, or internet/mobile industries is a plus.
• Direct involvement in working with large volumes of data and building, deploying, and measuring (i) predictive analytics models (i.e., SVM, decision tree, clustering, logistic regression, linear and non-linear regression), (ii) test/control offers, and (iii) real-time marketing rules; experience with US and Asian markets preferred
• Hands-on experience with enterprise web analytics, such as Adobe Analytics, Google Analytics, or similar web analytics tools
• 2-4+ years of hands-on experience with SQL.
• 1+ years hands-on experience with R/Python/Java. Experience with SAS is a plus.
• Understanding of Web/Marketing Technology is a plus
• Understanding and/or hands-on experience with GCP, AWS, Hadoop, and Spark is a plus
• General understanding of revenue management concepts and principles
• Experience working in a corporate environment that required planning amongst cross-functional business units.
• This position is classified as in-office; requires working from Carnival office in South Florida Monday-Thursday, with Fridays at home. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Preferred

• SAS is a plus
• Web/Marketing Technology is a plus
• GCP, AWS, Hadoop, and Spark is a plus
• US and Asian markets experience preferred

Benefits

• Health Benefits: Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Company paid term life insurance and disability coverage
• 401(k) plan that includes a company match
• Employee Stock Purchase plan
• Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion
• Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
• Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits: Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
• Personal and professional learning and development resources including tuition reimbursement