Analyst, Programmatic at CMI Media Group | New York, USA | $40K/yr – $75K/yr

CMI Media Group

Analyst, Programmatic

New York, USA (On-site)

$40K/yr – $75K/yrMid Level2+ years expFull time

Posted 7 months ago

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Job Summary

Drive programmatic campaigns and strategy for healthcare clients with data-led optimization.

Own campaign execution, analysis, and optimization across DSPs and ad ops.
Must-have: 2+ years in programmatic advertising with proficiency in DSPs and ad operations.
Standout: Healthcare domain experience or Trade Desk familiarity.

Job Description

Responsibilities

Campaign Management: Execute and optimize programmatic advertising campaigns across various platforms. Monitor campaign performance, identify trends, and make data-driven recommendations for improvements.
Data Analysis: Utilize analytical tools and platforms to extract insights from campaign data. Generate reports and communicate key findings to internal teams and clients.
Strategy Development: Collaborate with cross-functional teams to develop and implement effective programmatic strategies aligned with client objectives. Stay informed about industry trends and advancements to contribute innovative ideas.
Client Collaboration: Act as a key point of contact for clients regarding programmatic campaigns. Provide insights and recommendations to enhance campaign performance and achieve client goals.
Ad Tech Knowledge: Stay up-to-date with the latest programmatic advertising technologies and industry developments. Evaluate and recommend new technologies to enhance campaign effectiveness.

Requirements

2+ years of experience in programmatic advertising or digital media.
Proficiency in programmatic platforms (DSPs, DMPs, etc.) and ad operations.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Excellent communication and collaboration skills.

Preferred

Trade Desk experience is preferred.
Healthcare industry experience (preferred but not required).

Benefits

We offer a competitive benefits package, please visit WPP Benefits for more details.

CMI Media Group

3.8 Glassdoor

CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Founded in 1989

Philadelphia, Pennsylvania, USA

1.5K employees (258 in marketing)

www.cmimediagroup.com

78% recommend to a friend

94% CEO approval