Analyst, Local Investment

New York, USA (On-site)

$61K/yr – $94K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive local media investment decisions by forecasting audiences and marketplace conditions in assigned markets.

  • Own forecasting of audiences and marketplace conditions in local markets
  • Must-have: 3+ years in Local Video and Audio Investment
  • Standout: Access to supervisor support and a training library

Job Description

Responsibilities

  • Learn how to forecast audiences in all market areas in your assigned local markets
  • Learn how to forecast marketplace conditions and costs
  • Learn how to manage timelines successfully and ensure key performance metrics are achieved
  • Become an expert on the leading local buying platforms and tools
  • Become an expert on local market nuances
  • Be involved in testing and activating new workflows concept
  • You will have the full support of our Supervisors and Management to fuel your growth and maximize your potential
  • You will have access to additional training on a vast library of advertising content

Requirements

  • 3+ years of experience in Local Video and Audio Investment
  • Knowledge of television and radio
  • Proficient knowledge of Excel
  • Experience with OX and Prisma media platforms
  • Strong understanding of local media measurement (Nielsen and Comscore)
  • Approachable, collaborative, responsible and accountable
  • Sharp attention to detail and great math skills

    Benefits

    • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
    Publicis Media logo

    Publicis Media

    Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

    London, England, United Kingdom
    11K employees (3,008 in marketing)

    Traffic Signals

    Monthly Visitors
    526.1K
    Traffic Source Mix
    Search
    33.4%
    Direct
    38.4%
    Referral
    11.8%
    Social
    15.8%
    Paid
    0.4%

    Headcount Trend

    Current headcount: ~10.8K

    Marketing Team

    Marketing Team Size
    2,719 (25% of company)
    Median Career Experience
    13.5 years
    Median Tenure
    4.5 years
    Marketing Roles Posted (Last 30 Days)
    215