Analyst-Digital Brand Advocate

Mooresville, NC (Unknown)

$62K/yr – $103K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own online merchandising for Lowe’s brands by turning KPI signals into a better shopping experience and higher conversion.

  • conversion optimization: analyze KPIs and surface opportunities to improve the online experience
  • Lead assortment and SKU presentation with suppliers and merchants to enable strategic plans
  • Use CSAT, reviews and Q&A data to continually enhance customer experience

Job Description

Responsibilities

  • Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
  • Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
  • Act as the subject matter expert for the supported brand(s) assortment and strategy
  • Primary point of contact for issues pertaining to online SKU presentation and brand performance
  • Build presentations with suppliers and merchants to support strategic plans and analyze execution
  • Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
  • Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
  • Create project plans and align with merchandising and supplier to drive execution

Requirements

  • Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 2 years of online/retail merchandising, digital marketing, vendor management or other relevant experience

Preferred

  • Experience in vendor management systems, digital marketing, ecommerce and merchandising

Lowe's Home Improvement

Home Improvement

Miami, Florida, USA
3.1K employees (86 in marketing)

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
86 (3% of company)
Marketing Roles Posted (Last 30 Days)
5

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