Analyst, Brand Communications

Chicago, IL (On-site)

$78K/yr – $97K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-agency creative leadership for brand-building and activation, moving ideas from concept to launch with a consumer-led lens.

  • Own breakthrough communications and creative strategy across the full marketing mix with a focus on emerging platforms.
  • Lead agency feedback cycles and cross-functional collaboration to push concepts into activation.
  • Turn consumer insights into brand and campaign direction while monitoring activation performance.

Job Description

  • Support breakthrough communications that will build brand equity and drive long-term growth for the business
  • Help execute end to end creative strategy
  • Support creative brief development for external collaborators, including the business problem to be solved
  • Help identify best ideas for development
  • Lead agency discussion, owner of feedback to lead agency
  • Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms
  • Support reporting on activation performance
  • Influence, and collaborate with, category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality
  • Help lead discussions during presentations with business unit and marketing senior leadership
  • Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels
Kraft Heinz logo

Kraft Heinz

3.6 Glassdoor

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Founded in 2015
Chicago, Illinois, USA
27K employees (2,337 in marketing)
64% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Traffic Source Mix
Search
44.1%
Direct
39.2%
Referral
9%
Social
6.4%
Paid
1.2%

Headcount Trend

Current headcount: ~27.4K

Marketing Team

Marketing Team Size
2,063 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$20M
Last Raise
$20M
Post IPO Equity, 7 years ago

Funding History

  • Jun 2019
    Post IPO Equity • $20M

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