Alternative Investment Platform Marketing-Vice President

New York, USA (On-site)

$133K/yr – $190K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive global marketing strategy and content for JPMorgan’s Alternatives platform, coordinating with investment, distribution, and brand teams.

  • Must-have: 8+ years in asset-management or financial services marketing with alternatives.
  • Standout: Ability to turn complex investment insights into engaging materials and events.

Job Description

Responsibilities

  • Partner in the development and implementation of global and regional marketing strategies for the Alternatives platform, aligned with firm-wide objectives, acting as a technical marketing partner.
  • Collaborate with distribution, distribution marketing, and investment teams to position J.P. Morgan as a leader in private markets and alternative solutions.
  • Contribute to marketing plans that drive capital raising and client retention across key segments.
  • Partner with brand and investment teams on the scoping and creation of differentiated narratives and campaigns that highlight J.P. Morgan’s expertise and innovation in alternatives.
  • Translate complex investment insights into engaging materials, including pitch decks, thought leadership, digital campaigns, and videos.
  • Collaborate with investment teams to develop content showcasing market insights and long-term perspectives.
  • Work with client advisors and product specialists to develop tools and messaging frameworks that support sales and client engagement.
  • Provide marketing partnership for institutional, wealth management, and intermediary channels in matrix with investment specialists, investor relations, and marketing centers of excellence.
  • Assist in the execution of engagement strategies for flagship alternative events, investor conferences, and bespoke client programs.
  • Enhance the digital presence of the Alternatives platform across web, social, and CRM channels.

Requirements

  • Bachelor’s degree in Marketing, Finance, Economics, or a related discipline.
  • 8 + years of experience in marketing within asset management or financial services, with a focus on alternative investments.
  • Solid understanding of private markets and distribution dynamics for institutional and wealth management clients.
  • Demonstrated success in supporting marketing strategies that drive fundraising and client engagement.
  • Strong communication and storytelling skills, with the ability to represent marketing in cross-functional teams.
  • Experience working with global teams and coordinating across regions and business lines.
  • Experience developing marketing content for private markets or alternatives.
  • Proficiency in financial storytelling and content creation.

Preferred

  • Familiarity with digital marketing analytics and CRM platforms.
  • Knowledge of compliance and regulatory requirements in financial marketing.
  • Ability to influence and collaborate with senior stakeholders.
  • Ability to work in a matrix organization.
  • Strategic, data-driven, and client-centric mindset.
  • Excellent collaboration and influencing skills.
  • Creativity and precision in financial storytelling.

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
  • We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
  • Additional details about total compensation and benefits will be provided during the hiring process.
  • We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success.

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