Alliance Marketing Manager

Responsibilities

• Build the global strategy for integrated marketing campaigns with Technology Alliance Partners.
• Develop joint go-to-market strategies and demand generation initiatives with alliance partners and oversee their implementation and execution, working closely with our field teams.
• Create alliance messaging, content, and differentiated joint value propositions.
• Build and manage strong relationships with internal stakeholders and partner teams.
• Collaborate cross-functionally to deliver impactful, data-driven co-marketing programs.
• Manage and report on global marketing budgets, KPIs, and ROI for partner marketing initiatives.
• Leverage AI and digital experiences to enhance marketing performance and engagement.

Requirements

• Solid understanding of channel ecosystems and technology partner landscapes.
• Proven experience designing and executing successful co-marketing initiatives with alliance partners.
• Skilled at developing impactful joint value propositions and crafting partner-centric messaging.
• Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights.
• Excellent organizational and project management skills, delivering projects efficiently and on schedule.
• Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners.
• Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities.
• Outstanding communication and stakeholder engagement abilities.
• Self-driven, thriving in team-oriented settings and dynamic work environments.

Preferred

• Adept in digital marketing tools, AI-powered platforms, and marketing automation systems.

Benefits

• A team where you can voice your opinion, make an impact, and where you and your experience are valued.
• Internal mobility – there are many opportunities for cross training and the ability to define your next career step within Barracuda.
• We support employees who want to explore other areas of interest.
• Equity, in the form of non-qualified options
• High-quality health benefits
• Retirement Plan with employer match