Alliance Marketing Manager at Barracuda Networks | USA | $120K/yr – $133K/yr

Alliance Marketing Manager

USA (Remote)

$120K/yr – $133K/yrMid Level

Posted 7 weeks ago

The other 99% submit and hope. You're about to do something different.

Own alliance co-marketing strategy and cross-functional execution with Technology Alliance Partners to drive joint demand and measurable pipeline.

Growth/Partner Marketing: Build and govern global joint campaigns, messaging, and value propositions with partner teams and field orgs.
Measurement & Optimization: Align budgets, KPIs, and ROI, then optimize campaigns with data-driven insights and AI-enabled experiences.
Stakeholder & Tooling: Strengthen internal and partner relationships and orchestrate cross-functional programs across marketing, product, and sales.

Responsibilities: Build the global strategy for integrated marketing campaigns with Technology Alliance Partners.
Responsibilities: Develop joint go-to-market strategies and demand generation initiatives with alliance partners and oversee their implementation and execution, working closely with our field teams.
Responsibilities: Create alliance messaging, content, and differentiated joint value propositions.
Responsibilities: Build and manage strong relationships with internal stakeholders and partner teams.
Responsibilities: Collaborate cross-functionally to deliver impactful, data-driven co-marketing programs.
Responsibilities: Manage and report on global marketing budgets, KPIs, and ROI for partner marketing initiatives.
Responsibilities: Leverage AI and digital experiences to enhance marketing performance and engagement.

Requirements: Solid understanding of channel ecosystems and technology partner landscapes.
Requirements: Proven experience designing and executing successful co-marketing initiatives with alliance partners.
Requirements: Skilled at developing impactful joint value propositions and crafting partner-centric messaging.
Requirements: Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights.
Requirements: Excellent organizational and project management skills, delivering projects efficiently and on schedule.
Requirements: Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners.
Requirements: Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities.
Requirements: Outstanding communication and stakeholder engagement abilities.
Requirements: Self-driven, thriving in team-oriented settings and dynamic work environments.

Nice to Have: Adept in digital marketing tools, AI-powered platforms, and marketing automation systems.

Benefits: Equity, in the form of non-qualified options
Benefits: High-quality health benefits
Benefits: Retirement Plan with employer match
Benefits: Career-growth opportunities
Benefits: Flexible Time Off and Paid Time Off benefits
Benefits: Internal mobility – there are many opportunities for cross training and the ability to define your next career step within Barracuda