Airport Assistant General Manager II - Communications & Marketing

Responsibilities

• Executive Leadership and Strategy: Provides executive leadership and strategic direction for the Airport’s Communications and Marketing functions, ensuring that departmental programs support ATL’s strategic priorities, institutional reputation, and organizational objectives.
• Strategic Communications: Directs the development and implementation of internal and external communications strategies to communicate Airport initiatives, operational updates, organizational priorities, and key developments to employees, passengers, stakeholders, and the public.
• Marketing and Brand Management: Oversees integrated marketing strategies, advertising campaigns, brand positioning, promotional initiatives, and digital marketing efforts that enhance ATL’s global reputation, strengthen brand recognition, and support passenger engagement.
• Media and Public Relations: Provides strategic oversight of media relations, public relations, press engagement, official statements, and public information initiatives. Ensures that communications are timely, accurate, coordinated, and consistent with established City and Airport policies.
• Crisis and Issues Communications: Directs crisis communications and issues management in coordination with Airport executive leadership and appropriate departments and agencies. Provides strategic guidance on messaging during emergencies, operational disruptions, sensitive incidents, and other matters affecting the Airport’s reputation.
• Executive Communications: Oversees the preparation and coordination of executive messaging, speeches, presentations, briefing materials, public statements, and other communications supporting the Deputy General Manager, Airport leadership, and designated City officials.
• Digital and Content Strategy: Provides oversight of digital communications, website content, social media strategy, multimedia content, and other communication channels used to inform the public and promote Airport initiatives.
• Marketing Partnerships and Brand Initiatives: Develops and maintains marketing partnerships and promotional initiatives that support ATL’s brand, customer experience, and strategic objectives. Coordinates with the Assistant General Manager, Events & Corporate & Community Affairs, on sponsorships, partnerships, and joint initiatives as appropriate.
• Cross-Departmental Coordination: Collaborates with Airport Operations, Customer Experience, Air Service Development, International Affairs, Commercial Development, Events, Corporate & Community Affairs, and other departments to ensure coordinated communications and consistent messaging across the organization.
• Financial and Administrative Management: Oversees departmental budgets, procurement, contracts, consultant relationships, and resource allocation, ensuring fiscal accountability and compliance with applicable City policies and procedures.

Requirements

• Education and Experience - Bachelor’s degree in Business/Public Administration or related area ( from an accredited college or university in Communications, Public Relations, Journalism, Marketing, Business Administration, Public Administration, or a closely related field).
• Ten (10) years' of leadership experience in strategic communications, public relations, marketing, media relations, brand management, or related functions, including supervisory or management experience. Experience leading complex programs, managing budgets, and coordinating cross-functional initiatives is required.
• Licensures and Certifications - Valid State Issued Driver's License required.

Preferred

• Ten (10) or more years of progressively responsible experience in communications, marketing, public relations, media relations, brand management, or related fields, including significant supervisory or management experience.
• Master’s degree in Communications, Public Relations, Marketing, Business Administration, Public Administration, or a closely related field is preferred.
• Professional certification in public relations, strategic communications, marketing, or a related discipline is preferred.
• Experience in aviation, municipal government, transportation, or another large, complex organization with significant public visibility is preferred.