Responsibilities

• Audit web content and content strategy for AI discoverability, including heading structure, formatting, and content extractability by large language models (LLMs) and answer engines.
• Implement structured data and schema markup (e.g. Product, FAQs, HowTo, Organization schemas) across web properties to improve parsing by search engines and AI answer engines.
• Monitor brand and product visibility across AI answers engines (e.g. AI Overviews, Gemini, ChatGPT, Copilot, Claude, Perplexity, etc.) and traditional search, reporting on presence, accuracy, and share of voice.
• Execute the global content and schema standards across market and properties.
• Partner with Web Producers, brand content, and marketing message teams to adapt content formatting per market and language for optimal AI and search parsing.
• Conduct technical SEO audits covering crawlability, indexability, and site performance as they affect AI and search visibility.
• Test and validate structured data and markup changes before deployment, running QA to confirm technical accuracy.
• Monitor emerging AEO search behaviors and platforms, updating marketing tactics and content playbooks as the landscape evolves.
• Provide recommendations to content product marketing, and creative teams on structuring new content for AI and search visibility.

Requirements

• 7+ years of experience in SEO, technical SEO, content strategy, and/or related digital marketing, brand or web role.
• Excellent written communication skills, with the ability to explain technical concepts to marketing and creative stakeholders.
• Experience working across multiple international markets and languages.
• Hands-on experience implementing structured data and schema markup (JSON-LD, schema.org).
• Familiarity with AI answer engines and frontier models (Claude, CoPilot, ChatGPT, Perplexity, etc.), generative search behaviors, and how content is surfaced within them.
• Working knowledge of international and technical SEO fundamentals, including canonicals, crawlability, indexability, site architecture, and Core Web Vitals.
• Experience with SEO and visibility tools (e.g. Google Search Console, Screaming Frog, Semrush, Ahrefs, Conductor, and/or emerging AI-visibility monitoring tools).
• Basic HTML/CSS proficiency and comfort making structured-data edits within a CMS.
• Strong analytical skills, with the ability to translate visibility data into actionable recommendations for cross-functional teams to implement in marketing and creative processes.
• Famility enterprise CMS platforms and analytics platforms.