AI SEO Marketing Specialist

Chicago, IL (On-site)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize the site’s organic growth through SEO and AI-driven content, aligned with product and location strategies, while proving impact with measurable improvements in rankings, traffic, and appointment growth.

  • Own SEO and AI-driven content strategies across multi-location sites with technical and on-page excellence.
  • Translate performance signals into clear recommendations for product, engineering, and content teams to lift crawlability, indexing, and user experience.
  • Measure impact of tests and new features, tying SEO to broader growth goals and appointment volume.

Job Description

Responsibilities

  • Lead SEO/AIO strategies to drive high-value patient acquisition and improve organic visibility across the website.
  • Conduct ongoing keyword and content gap analysis to uncover optimization opportunities and inform content development.
  • Analyze organic search performance to identify technical issues, ranking opportunities, and areas for improvement in site structure, content, and crawlability.
  • Monitor site health including indexation, crawl behavior, and the SEO impact of web tests or site changes and report actionable insights to stakeholders.
  • Partner with Product, Engineering, and Development teams to ensure SEO best practices are embedded from design through launch and that enhancements support long-term search performance.
  • Manage local listings and oversee testing, deployment, and scaling of AI-driven content strategies; maintain Local SEO hygiene across location profiles including accuracy, consistency, and completeness of business information; and support measurement of how location-level visibility and engagement signals contribute to the impact of broader location efforts.
  • Analyze website performance and user behavior using analytics tools to identify friction points, conversion drop-offs, and opportunities to optimize the user experience.
  • Evaluate how website and SEO initiatives contribute to broader growth and acquisition goals.
  • Quantify the business impact of testing, site changes, and new feature rollouts.
  • Identify patterns in user behavior that inform future growth opportunities.
TAG - The Aspen Group logo

TAG - The Aspen Group

3.2 Glassdoor

When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.

Founded in 1998
Chicago, Illinois, USA
934 employees (112 in marketing)
43% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
32.3K
Traffic Source Mix
Search
41.1%
Direct
44.5%
Referral
12.1%
Social
1.1%
Paid
1.1%

Headcount Trend

Current headcount: ~934

Marketing Team

Marketing Team Size
83 (9% of company)
Median Career Experience
13 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
6

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