Responsibilities

• Stand‑up an SEO‑ready CMS (Contentlayer + MDX or headless CMS) integrated with our Next.js/Vercel codebase.
• Hard‑launch a blog with 3–5 medically‑reviewed cornerstone posts targeting Texas‑insured psychiatry keywords.
• Publish programmatic pages for the five largest Texas metros plus the top insurance plans (BCBSTX, Aetna, Cigna, UHC, Oscar).
• Deploy an anonymous ADHD self‑assessment quiz (GAD‑7 next) with strong CTAs and FAQ schema.
• Complete a technical SEO sprint: sitemap.xml, robots.txt, Core Web Vitals tuning, Organization/Article/FAQ schema, internal‑link map, GSC + GA4 + PostHog instrumentation.
• Submit and index every new URL; deliver a weekly ranking‑and‑conversion dashboard.
• Design prompts and workflows with GPT‑4/Claude/GrowthX/Positional (or your preferred stack).
• Draft and QA clinician‑vetted copy; maintain an editorial calendar.
• Optimize core web vitals, structured data, schema for medical entities, automated sitemaps, and ISR/code‑pushes on Vercel.
• Run SEO A/B tests on copy, CTAs, and schema tweaks.
• Produce dashboards tying organic sessions to booked appointments and send weekly insight memos.
• Launch templated city + insurance pages (minimum ten live in month one) with dynamic content and localized CTAs.
• Build and ship the ADHD quiz (ASRS) and plan an anxiety PHQ‑GAD rollout; track quiz completions through to conversions.
• Create SOPs, reusable code snippets, and deliver two training workshops to up‑skill founders and the growth team on AI‑first SEO.

Requirements

• 4+ years leading SEO programs that moved revenue at a B2C or health‑tech brand
• Fluency with AI‑content tooling and prompt/agent design; proven hybrid workflow (AI draft → expert review → publish)
• Deep technical SEO skills: Core Web Vitals, schema, log‑file analysis, Next.js performance
• Comfortable writing code (HTML/CSS/JS, Git) and digging into analytics (GA4, GSC, PostHog, Looker, SQL)
• Hours: 20–40 hrs per week (initial six‑month commitment)

Nice To Have

• HIPAA familiarity (extra credit)
• medical‑content editing (extra credit)
• prior wins with programmatic/location‑based SEO (extra credit)
• internationalization (bonus)