AI Search Optimization Specialist at Moss Bros. Auto Group | Moreno Valley, CA

Moss Bros. Auto Group

AI Search Optimization Specialist

Moreno Valley, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the strategy to improve Moss Bros.’ visibility and trust in AI-driven search and local platforms, turning questions and online conversations into accurate, helpful content and improved listings.

AI-Search & Reputation: Monitor AI answers, directories, and forums to identify gaps and guide updates.
Content & Local Visibility: Align business listings and local content with customer questions and brand voice.
Collaboration & Reporting: Coordinate with marketing, vendors, and dealership teams to track AI-search visibility and content opportunities.

Job Description

Responsibilities

Monitor how Moss Bros. and its competitors appear in AI-driven search platforms, including ChatGPT, Google AI Overviews, Gemini, Perplexity, and Bing Copilot.
Identify inaccurate, outdated, or missing information across AI-generated answers, directories, review sites, maps, dealership websites, and third-party platforms.
Improve the consistency and quality of Moss Bros. business information across Google Business Profiles, Bing, Apple Maps, Yelp, Cars.com, DealerRater, OEM profiles, social platforms, and local directories.
Support content updates for dealership descriptions, About Us pages, FAQs, service pages, model content, review responses, and local-market content.
Monitor and engage with relevant platforms such as Reddit, Quora, automotive forums, local online communities, and industry discussions to identify customer questions, search trends, content opportunities, and brand authority signals.
Recommend authentic, non-promotional ways for Moss Bros. to participate in online conversations and provide helpful information.
Use insights from AI search, Reddit, forums, reviews, and customer questions to develop content recommendations and visibility improvements.
Support Google Business Profile optimization for dealership, service, and parts visibility.
Coordinate with marketing leadership, website vendors, content partners, reputation vendors, and dealership teams to improve digital accuracy and discoverability.
Track and report on AI-search visibility, brand representation, local visibility, customer question trends, review themes, community insights, and content opportunities.

Moss Bros. Auto Group

In 1921, J.A. “Red” Moss, Sr. opened his first dealership in Blythe, California. Little did he know that his small dealership would be the genesis of an automotive legacy spanning four generations of hard working, dedicated professionals who personify the American dream. Moving the business to Riverside in 1938, Red opened Moss Motors Dodge. Soon after, his son J.A. “Ade” Moss Jr. joined the ranks and, together, they were instrumental in opening the nation’s first auto center in 1965, called, “The Riverside Auto Center”. Red instilled enthusiasm for the car business in Ade who then passed it on to his sons J.A. “Jay” Moss, III and Glenn Moss, Sr. Ade retired in 1989 while Jay and Glenn built upon the existing business with the addition of Moss Bros. Dodge in San Bernardino in 1987 and Moss Bros. Ford in Colton during the summer of 2001. This business growth continued in January of 2006 when Moss Bros. moved into the Moreno Valley Auto Mall with the addition of Moss Bros. Chrysler Jeep Dodge, Moss Bros. Honda, and Moss Bros. Toyota. Today, the Moss Family of dealerships successfully operates all of their stores at an elite level of service such as the awarded Dodge “5 Star”. But it’s not surprising at Moss, where our motto is “...to not only meet, but exceed customer expectations.” In other words, “At Moss, You’re the Boss!”

Founded in 1921

Riverside, California, USA

311 employees (7 in marketing)

linktr.ee/mossbros.autogroup