AI & Product-Led Growth Manager at | Scotts Valley, CA

AI & Product-Led Growth Manager

Scotts Valley, CA (Unknown)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

Drive AI-enabled product marketing and content workflows for a fast-moving power electronics startup, shaping messaging and speed to value.

Own the creation of product marketing materials and stories that clearly communicate Heron’s products and value proposition.
Must-have: Deep familiarity with the latest AI tools to produce high-quality work quickly.
Standout: Lead practical AI adoption across cross-functional teams and workflows.

Drive AI-enabled product marketing and content workflows for a fast-moving power electronics startup, shaping messaging and speed to value.

Own the creation of product marketing materials and stories that clearly communicate Heron’s products and value proposition.
Must-have: Deep familiarity with the latest AI tools to produce high-quality work quickly.
Standout: Lead practical AI adoption across cross-functional teams and workflows.

Build and maintain high-quality product marketing materials that clearly communicate Heron’s products, technical differentiation, and value proposition to customers, partners, recruits, and other key audiences.
Use AI tools to rapidly create website content, product one-pagers, recruiting materials, customer-facing collateral, and internal templates.
Partner closely with leadership, engineering, recruiting, and business development to turn technical ideas into clear, compelling stories.
Improve Heron’s digital presence through better website structure, product storytelling, conversion-oriented content, and faster content production workflows.
Help build scalable systems for content creation, research, asset generation, and internal knowledge sharing using AI-native workflows.
Identify and deploy practical AI tools across business functions to improve speed, consistency, and leverage in day-to-day operations.
Experiment quickly with new AI products, agents, and automation workflows; identify what creates real value; and help roll out best practices across the company.
Support growth initiatives across web, recruiting, customer education, and commercial materials that help Heron communicate more effectively and move faster.
Act as an internal champion for practical AI adoption, helping the broader team use emerging tools effectively and thoughtfully.

Strong experience in product marketing, growth, content, digital strategy, operations, or another highly cross-functional role in a fast-paced environment.
Deep familiarity with the latest AI tools and a proven ability to use them to produce high-quality work quickly.
Excellent writing, communication, and storytelling skills, including the ability to translate technical concepts into clear and compelling materials for different audiences.
Strong judgment and taste in presentations, messaging, visual storytelling, and digital customer-facing materials.
Demonstrated ability to operate independently, prioritize effectively, and deliver fast results with limited structure.
High degree of comfort working across technical and non-technical teams.
Strong bias toward experimentation, rapid learning, and continuous improvement.
Excitement for working in a startup where high-output individuals can create outsized impact.

Experience building web or digital products with strong storytelling and user experience instincts.
Experience with website design, no-code tools, and marketing automation platforms such as Webflow or similar tools.
Hands-on experience with the latest AI agents, copilots, and automation workflows.
Experience in B2B product marketing, technical marketing, or growth marketing in a hardware, energy, climate, industrial, or deep tech company.
Familiarity with power systems, energy infrastructure, electrification, or adjacent technical industries.
Experience supporting early-stage company growth, founder-led storytelling, or startup go-to-market efforts.
Strong design instincts and the ability to create polished, effective materials without large agency support.

High-leverage role with broad scope and visible impact
Opportunity to help define how a next-generation power electronics company tells its story and scales its internal capabilities
Hands-on exposure to cutting-edge AI, automation, and digital workflows in a fast-moving startup
Chance to work alongside experienced operators and engineers building critical infrastructure for the future grid