Responsibilities

• AI Search and Content Optimizations: Create optimization strategies that ensure our brand and content is discoverable and cited in AI-driven environments
• Collaborate with editorial and product teams to ensure all channels are optimized for AI search discoverability
• Build a test-and-learn framework to scale successful AI-driven initiatives across the organisation
• Test various content formats and back-end engineering strategies to improve visibility in AI-generated responses
• Monitoring and Evaluation: Analyze search patterns across LLMs to identify trends and influence content and product roadmaps
• Translate emerging AI search trends into actionable growth opportunities
• Run AIO audits and provide actionable recommendations
• Monitor performance metrics and provide regular reporting on AI referral channels
• Conduct in-depth keyword and AI prompts research and competitive audits
• Cross-functional Collaboration: Partner closely with editorial, product, engineering, and marketing teams to align AI optimization strategies with business goals

Requirements

• Strong experience in SEO, search marketing or other technical disciplines
• Experience in AIO / AEO / GEO, AI research and LLMs
• Up to date in current and emerging AI trends
• Experience with analytics tools and SEO softwares
• Strong analytical skills and data driven decision making
• Excellent communication skills and cross-team collaboration
• Deep understanding of on-page, off-page and technical SEO best practices

Benefits

• A highly competitive pension or 401(k) plan
• Private health insurance
• 24/7 access to counselling and wellbeing resources through our Employee Assistance Program
• Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year
• Generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home
• Free access to all The Economist content, including an online subscription, our range of apps, podcasts and more