Responsibilities

• Manage marketing operations, campaign execution, project workflows, and cross-functional coordination to ensure timely delivery of marketing initiatives.
• Develop and maintain marketing dashboards, KPI reporting, attribution models, and performance analytics for leadership.
• Oversee marketing technology platforms, CRM systems, lead management processes, and digital marketing infrastructure.
• Partner with recruiting, operations, clinical, and executive teams to support patient growth, provider recruitment, and organizational objectives.
• Develop and maintain marketing SOPs, workflows, content management processes, and campaign standards.
• Lead process improvement initiatives that increase marketing efficiency, lead conversion, and return on investment.
• Manage vendor relationships, agency performance, marketing budgets, and technology implementations.
• Serve as the operational and analytical partner to marketing leadership by executing strategic initiatives and driving measurable business outcomes.
• AI & Automation Responsibilities: Implement AI tools to automate content creation, campaign reporting, audience segmentation, email marketing, and lead nurturing workflows.
• Develop automated dashboards that track campaign performance, lead generation, patient acquisition costs, recruitment marketing metrics, and ROI.