AI Marketing Manager

San Francisco, CA (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel AI agent operations, focusing on QA, dialogue design, and knowledge management to keep interactions accurate, on-brand, and scalable.

  • AI Agent Lifecycle: QA monitoring, error correction, and continuous improvements from testing outcomes.
  • Knowledge & Flows: maintain knowledge base and conversation flows with SMEs and vendor teams to mirror current offers and policies.
  • Cross-Channel Cadence: align engagement rules across email, SMS, and AI agent with governance and non-duplication delivery.

Job Description

Responsibilities

  • AI Agent Monitoring & Quality Assurance - Monitor AI agent conversations daily for accuracy, tone, brand alignment, and experience quality across both lead and member interactions.
  • AI Agent Monitoring & Quality Assurance - Identify and correct response errors, outdated information, and flow gaps; maintain a structured QA log and report on performance metrics including containment rate, escalation rate, and resolution quality.
  • AI Agent Monitoring & Quality Assurance - Conduct A/B testing of agent responses, designing alternate response paths, measuring resolution outcomes, and implementing improvements based on results.
  • Dialogue Flow Design & Evaluation - Design, build, and maintain dialogue trees and conversational flows that guide leads and members through accurate interactions.
  • Dialogue Flow Design & Evaluation - Partner closely with our AI platform vendor and their engineering team to develop dialogue flows and agent workflows, translating business requirements and use cases into clear, actionable specifications for technical implementation.
  • Dialogue Flow Design & Evaluation - Develop evaluation frameworks to stress-test new flows before they go live, validating accuracy, escalation logic, and user experience against defined quality standards.
  • Dialogue Flow Design & Evaluation - Test new intents and response paths in partnership with vendors and internal stakeholders; document outcomes and recommend improvements.
  • Knowledge Base Development & Workflow Replication - Own and maintain the AI agent knowledge base across FAQs, policies, member services, and promotional offers -- partnering with subject matter experts across operations, sales, and club management to source input, validate that business workflows are accurately replicated within the agent environment.
  • Knowledge Base Development & Workflow Replication - Update promotional messaging monthly, or as campaigns change, ensuring the AI agent reflects active offers and current priorities.
  • Contact Strategy & Cross-Channel Cadence - Collaborate with the Email & Lifecycle Marketing Manager to define rules of engagement and contact strategy across all owned channels, including email, SMS, and AI agent.
  • Contact Strategy & Cross-Channel Cadence - Own cadence governance for AI agent-initiated outreach: timing, frequency, suppression logic, and opt-out compliance.
  • Contact Strategy & Cross-Channel Cadence - Ensure cross-channel contact coordination so lead and member communications feel cohesive and not duplicative.
  • SMS Campaign Execution & Channel Reporting - Own and execute SMS marketing campaigns, including strategy alignment, audience coordination, and deployment through the AI platform.
  • SMS Campaign Execution & Channel Reporting - Own performance reporting across both SMS and AI agent channels, tracking KPIs, surfacing trends, and flagging anomalies on a regular cadence.
  • SMS Campaign Execution & Channel Reporting - Conduct quarterly hindsight analysis for SMS and AI agent channels, extracting data, identifying performance trends, and delivering forward-looking recommendations.

      Benefits

      • Club Membership
      • Competitive Compensation
      • Discounts on club services and amenities
      • Continuing Education
      • Community Involvement
      • Paid Time off*
      • Health Insurance*
      • Offered to Full-Time associates. Full-Time status eligibility starting at 25 average hours of work per week.
      The Bay Club Company logo

      The Bay Club Company

      Welcome to the Bay Club. Where Sports, Outdoor Recreation, and an Active Lifestyle Meet.With a robust and growing portfolio of clubs spanning from San Diego to the Pacific Northwest, The Bay Club Company sits at the intersection of sports, outdoor recreation, and active lifestyle experiences across the West Coast. From elevated fitness and leisure facilities to engaging programming and amenities, Bay Club embodies today’s cultural zeitgeist, fostering a community of well-being, connection, and transformation across its portfolio.Through its innovative Shared Membership concept, Bay Club recognizes that “family” extends beyond traditional boundaries, encompassing diverse connections with friends, neighbors, coworkers, and relatives—which creates a vibrant community aligned with modern life. Bay Club demonstrates all the hallmarks of a high-growth subscription business supported by irreplaceable real estate.Bay Club offers more than a club—it delivers a diversified platform designed for long-term growth, resilience, and member loyalty.To learn more about Bay Club, our campuses, services, or career opportunities, visit www.bayclubs.com.Bay Club HQ: 1620 Montgomery Street, Suite 250, San Francisco CA 94111

      Founded in 1977
      San Francisco, California, USA
      1.7K employees (34 in marketing)

      Traffic Signals

      Monthly Visitors
      119.6K
      Monthly Google Ads Budget
      $9.5K
      Traffic Source Mix
      Search
      49.2%
      Direct
      41.5%
      Referral
      8.2%
      Social
      0.5%
      Paid
      0.5%

      Headcount Trend

      Current headcount: ~1.7K

      Marketing Team

      Marketing Team Size
      29 (2% of company)
      Median Career Experience
      12 years
      Median Tenure
      2.7 years
      Marketing Roles Posted (Last 30 Days)
      1

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