AI Growth Lead

New York City, NY (Hybrid)

$140K/yr – $180K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and scale a data-driven demand-gen engine for a fashion/AI platform, owning channel mix, GTM messaging, and field activation while building the automation and AI-powered workﬂows that run content creation, lead follow-up, and reporting at scale.

Growth & Demand Gen: Build and own multi-channel programs (paid, email, webinars, ABM) that feed pipeline and align with sales handoff.
Marketing Systems: Create reusable templates and data pipelines, plus dashboards that reflect attribution and pipeline impact in real time.
Go-To-Market Leadership: Define launch plans, ICPs, messaging, and field-market activities to accelerate revenue while staying aligned with product and design.

Job Description

Build marketing agents and automations for repetitive, time-sensitive workflows — content drafting, lead follow-up, sentiment monitoring, campaign reporting, and competitive tracking.
Own the marketing data infrastructure: connect campaign performance, attribution, AI-citation tracking, and pipeline impact into dashboards and reporting that stay accurate and actionable.
Architect publishing and distribution systems — integrations across CMS, data sources, and channels — so content moves from creation to distribution with minimal manual intervention.
Instrument brand presence in LLMs and search: structured data, schema markup, and content architecture that increase visibility and citation frequency across traditional search and AI-generated answers (AEO).
Codify what works into templates, scripts, and repeatable playbooks; run disciplined experiments and treat each deployment as a hypothesis.
Build and scale Raspberry's demand generation function — multi-channel campaigns across paid, email, webinars, and content syndication that drive qualified pipeline.
Own the full funnel from lead capture to MQL to pipeline, partnering closely with sales on handoff, scoring, and conversion.
Plan and run field marketing — industry events, dinners, conferences, and targeted regional activations (especially in fashion/retail hubs) that generate and accelerate pipeline.
Manage budget and external vendors/agencies, making sharp calls on where to spend.
Develop and own the core positioning and messaging framework; translate complex AI capabilities into clear narratives, and partner with product to shape how new features are framed.

Raspberry AI

Raspberry AI is an AI-powered technology-focused startup that specializes in developing innovative solutions to empower businesses and bridge market gaps.

Founded in 2023

raspberryai.tech