Responsibilities

• Campaign Execution & Management — Plan, build, and launch digital marketing campaigns across email, landing pages, paid channels, and social. Manage campaign calendars and ensure on-time, error-free delivery.
• Marketing Automation & CRM — Build and maintain email workflows, audience segments, and lead nurturing sequences in Pardot (Salesforce Marketing Cloud). Coordinate list hygiene, lead scoring, and tagging with the sales team.
• AI Tool Integration — Research, test, and implement AI-powered marketing tools to enhance content creation, audience targeting, lead enrichment, and campaign performance. Document outcomes and share learnings with the team.
• Landing Page & Web Coordination — Manage and update landing pages in Unbounce and WordPress. Collaborate with designers and developers to deploy forms, tracking pixels, and A/B test variants.
• Cross-Functional Collaboration — Partner with the sales team, BDRs, and leadership to align campaign messaging with pipeline needs. Act as the marketing point of contact for campaign timelines, assets, and status updates.
• Analytics & Reporting — Track and report on campaign KPIs including open rates, click-through rates, lead conversions, and pipeline contribution. Deliver regular performance summaries to marketing leadership.
• Project & Asset Coordination — Manage campaign tasks, timelines, and asset requests in Asana. Coordinate with content writers, graphic designers, and external vendors to ensure quality and consistency.