AI & Digital Marketing Specialist

Edinburgh, UK (Hybrid)

£12/hr – £30/hrMid Level3+ years expPart time

Posted 3 weeks ago

Job Summary

Own end-to-end growth programs for an AI-powered luxury cashmere brand, from content creation and paid media to personalization and international localization, with a proven track record of revenue-driven campaigns.

Define and execute campaigns across TikTok, Reels, and paid social
Leverage AI tools for testing, targeting and personalization

Job Description

Responsibilities

Create AI-assisted campaign content: product visuals, lookbook imagery, short-form video and copy, without losing the premium feel of the brand
Build viral moments around drops and limited collections — TikTok, Reels, UGC, stylist and football-culture collaborations
Run paid social and search (Meta, TikTok, Google, Pinterest), using AI for creative testing, audience targeting and budget allocation
Improve conversion across the site: product pages, storytelling around cashmere quality and provenance, checkout flow
Use AI for personalisation and retention — Klaviyo email/SMS flows, product recommendations, VIP and repeat-customer journeys
Localise campaigns for international markets — UK, EU, US, Middle East, Asia — including language, sizing, pricing and cultural fit

Requirements

3–5 years in growth, performance or digital marketing, ideally fashion, luxury or premium e-commerce
Hands-on with AI tools (ChatGPT/Claude, Midjourney, Runway, Canva AI, Firefly) and able to judge output quality
Strong with Shopify, Meta Ads Manager, Google Analytics, Klaviyo, TikTok Ads
Proven revenue growth or viral campaign results — with numbers
Understanding of luxury brand codes: exclusivity, scarcity, craftsmanship storytelling
Bonus: knowledge of football culture and club/fan communities.
You must have the right to work in the UK
Work authorisation: United Kingdom (required)

Preferred

Digital Marketing: 3 years (preferred)

Benefits

Casual dress
Company events

Salaries

Posted range

£12/hr – £30/hr

Taken straight from the job posting.

Digital Marketing median pay in the United Kingdom

£38K/yr

Most pay falls between £31K and £50K. Based on 145 salaries.

See all Digital Marketing salaries See more Digital Marketing jobs

See all Edinburgh cashmere salaries

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