AI Content & Product Experience Lead
Minneapolis, MN (Hybrid)
Posted 3 months ago
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Job Description
Who we are.
CopperSmith® is the world’s leader in custom metalwork products, including range hoods, bath tubs, sinks, tables, and more. By utilizing the highest quality materials, handmade craftsmanship, and unparalleled service, CopperSmith® creates one-of-a-kind heirloom products that showcase the unique taste of each client.
Who we seek.
A creative and technical builder who can develop high-performing content and product experiences using AI.
You will own how our products and brand are presented across the website, email, and social—combining strong copy, visual design, and AI-powered workflows to create content that drives understanding, trust, and conversion.
You are not just creating content—you are building systems that produce better content, faster, while maintaining a premium, design-forward brand.
You have strong copy instincts, a sharp eye for design, and a deep understanding of what makes a product compelling online. You use AI to increase speed, quality, and output—not as a shortcut.
Your focus is simple: create content and experiences that drive conversion and elevate the brand.
What you bring.
- Strong copywriting ability—clear, compelling, and conversion-focused
- Strong visual sense—layout, hierarchy, and product presentation
- Experience creating content across product pages, email, and social
- Ability to think in both words and visuals—not just one or the other
- Experience using AI tools for content creation, editing, and scaling
- Understanding of conversion and what drives purchasing decisions
- Ability to move quickly while maintaining high quality
- Comfort working cross-functionally with marketing, product, and systems teams
- High ownership and attention to detail
What you’ll do.
- Develop and optimize product page content (primary focus)
- Create clear, compelling copy that improves understanding and conversion
- Design and structure product page layouts, visuals, and storytelling
- Build and refine AI-powered content workflows for speed and scalability
- Create and optimize:
- Email campaigns and flows
- Social media content and visual assets
- Landing pages and promotional content
- Ensure consistency in tone, quality, and brand presentation across all channels
- Continuously improve content based on performance, feedback, and testing
What success looks like.
- Product pages convert better and communicate value clearly
- Content across email and social is consistent, high-quality, and on-brand
- Content production is significantly faster without sacrificing quality
- AI is effectively used to scale output while maintaining a premium feel
- Customers better understand products and are more confident purchasing
What we offer.
- Competitive salary (based on experience)
- Competitive benefits
- Hybrid schedule (Tuesdays & Thursdays in St. Louis Park office)
- High-impact role directly tied to revenue and brand
- Opportunity to shape how premium products are presented and experienced
Our Mission: Lead & innovate in the direct sale of handcrafted & custom products. Direct/dəˈrektAdverbWith no one or nothing in between.Handcraftedˈhan(d)ˌkraft/verbTo make skillfully by hand.Customˈkəstəm/AdjectiveMade to order for a particular customer.
