AI Content & Product Experience Lead

Minneapolis, MN (Hybrid)

$90K/yr – $130K/yrFull time

Posted 3 months ago

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Job Description

Who we are.

CopperSmith® is the world’s leader in custom metalwork products, including range hoods, bath tubs, sinks, tables, and more. By utilizing the highest quality materials, handmade craftsmanship, and unparalleled service, CopperSmith® creates one-of-a-kind heirloom products that showcase the unique taste of each client.

Who we seek.

A creative and technical builder who can develop high-performing content and product experiences using AI.

You will own how our products and brand are presented across the website, email, and social—combining strong copy, visual design, and AI-powered workflows to create content that drives understanding, trust, and conversion.

You are not just creating content—you are building systems that produce better content, faster, while maintaining a premium, design-forward brand.

You have strong copy instincts, a sharp eye for design, and a deep understanding of what makes a product compelling online. You use AI to increase speed, quality, and output—not as a shortcut.

Your focus is simple: create content and experiences that drive conversion and elevate the brand.

What you bring.

  • Strong copywriting ability—clear, compelling, and conversion-focused
  • Strong visual sense—layout, hierarchy, and product presentation
  • Experience creating content across product pages, email, and social
  • Ability to think in both words and visuals—not just one or the other
  • Experience using AI tools for content creation, editing, and scaling
  • Understanding of conversion and what drives purchasing decisions
  • Ability to move quickly while maintaining high quality
  • Comfort working cross-functionally with marketing, product, and systems teams
  • High ownership and attention to detail

What you’ll do.

  • Develop and optimize product page content (primary focus)
  • Create clear, compelling copy that improves understanding and conversion
  • Design and structure product page layouts, visuals, and storytelling
  • Build and refine AI-powered content workflows for speed and scalability
  • Create and optimize:
  • Email campaigns and flows
  • Social media content and visual assets
  • Landing pages and promotional content
  • Ensure consistency in tone, quality, and brand presentation across all channels
  • Continuously improve content based on performance, feedback, and testing

What success looks like.

  • Product pages convert better and communicate value clearly
  • Content across email and social is consistent, high-quality, and on-brand
  • Content production is significantly faster without sacrificing quality
  • AI is effectively used to scale output while maintaining a premium feel
  • Customers better understand products and are more confident purchasing

What we offer.

  • Competitive salary (based on experience)
  • Competitive benefits
  • Hybrid schedule (Tuesdays & Thursdays in St. Louis Park office)
  • High-impact role directly tied to revenue and brand
  • Opportunity to shape how premium products are presented and experienced
CopperSmith® logo

CopperSmith®

Our Mission: Lead & innovate in the direct sale of handcrafted & custom products. Direct/dəˈrektAdverbWith no one or nothing in between.Handcraftedˈhan(d)ˌkraft/verbTo make skillfully by hand.Customˈkəstəm/AdjectiveMade to order for a particular customer.

Founded in 2009
Minneapolis, Minnesota, USA
21 employees (6 in marketing)