Associate Director, Creator Management
Publicis Media
New York City, NY (Remote)
$100K/yr - $120K/yrAgencyFull-timeSenior level7+ years exp.
2 days ago
Agency Manager (Gaming Creator Network) - TikTok LIVE
Los Angeles, CA (On-site)
$89K/yr – $209K/yrSenior LevelFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale gaming creator ecosystems on TikTok by building agency partnerships, managing campaigns, and driving monetization while aligning cross-functional teams to hit growth metrics.
- Creator recruitment and ecosystem growth: establish agency-driven creator networks and category-specific growth strategies.
- Agency & partner management: run day-to-day agency relations, campaign design with publishers, and cross-format activations.
- Monetization and performance: drive monetization and track views, engagement, and revenue across formats.
Job Description
Responsibilities
- Creator Recruitment & Ecosystem Growth: Own end-to-end gaming creator recruitment through agency partnerships and scale creators across formats.
- Agency & Partner Management: Manage day-to-day agency relationships; primary contact on TikTok gaming policies/tools; partner with agencies and publishers on creator campaigns, events, and cross-format activations.
- Creator Education & Content Strategy: Design training programs for gaming creators and agency partners; provide ongoing performance feedback to improve content quality across formats.
- Monetization & Performance Management: Drive creator monetization through LIVE gifting and publisher-led campaigns; track performance across formats and set accountability with agencies.
- Cross-Functional Collaboration & Strategy Alignment: Align with internal teams on gaming growth priorities; ensure clear ownership across stakeholders; support OKR planning for creator growth needs.
TikTok
3.2 Glassdoor
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%
Headcount Trend
Current headcount: ~79.7K
Marketing Team
Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76
People
Marketing Leadership
Kimberly W.
Head of Global Marketing Partnerships
At the company for 5 years 2 months
Mandy Mao
Global Head of Product Marketing, Monetization GenAI
At the company for 8 years 9 months
Aaron Samson
Global Head of Responsibility Marketing
At the company for 1 year 5 months
Val Guerrera
Head of Global Marketing, Creators
At the company for 1 year 9 months
