Own global aftermarket content and messaging strategy to drive product storytelling, alignment, and performance across regions and retailers.

• Develops and executes promotional campaigns and marketing materials for the designated product or program
• Leads effective market research studies in order to utilize effective communication distribution channels, and focus on a target market
• Conduct competitor analysis to execute and develop an innovative, creative and unique marketing communication media strategy

• Evaluate market campaign performance and offer recommendations
• Develop and own the global content strategy for the Aftermarket business, ensuring alignment with product positioning, customer needs, and brand guidelines.
• Create and maintain unified messaging frameworks, value propositions, and narrative structures across product families and regions.
• Ensure editorial excellence through a consistent tone of voice, a clear storyline hierarchy, and brand-aligned messaging.
• Produce compelling digital and print content, including brochures, sell sheets, web copy, blogs, videos, infographics, and thought leadership materials.
• Strengthen our retailer position by developing high-quality digital shelf content (copy, imagery, feature bullets, enhanced content) that meets the requirements of global retailers, distributors, and marketplaces.

• Partner closely with cataloguing and product to ensure accurate, optimized product data that improves discoverability, consistency, and conversion across online channels.
• Translate technical information into clear, customer-centric narratives in partnership with product marketing, engineering, sales, and regional teams.
• Support ecommerce and retailer content needs in collaboration with cataloguing and product teams.
• Optimize content for SEO, digital discoverability, and conversion across channels.
• Serve as the central content expert for global aftermarket communications, ensuring brand and messaging consistency across all markets.
• Provide toolkits, templates, and content playbooks to support regional sales enablement for aftermarket sales teams.
• Review and refine content produced by internal partners or agencies to ensure quality and alignment.

• Strengthen global brand awareness through impactful storytelling and customer-focused communication.
• Collaborate closely with project managers, product management, sales, and marketing teams to ensure content supports customer needs and business priorities.
• Partner with Creative Services, external agencies, and digital teams to ensure efficient and high‑quality content development.