Affiliate Growth Lead, US
Kraken
USA (Remote)
$110K/yr - $221K/yrIn-houseFull-timeSenior level
1 day ago
Affiliate Strategy Manager
New York City, NY (On-site)
$80K/yr – $100K/yrMid Level3+ years expFull time
Posted 5 hrs ago
Job Summary
Own and scale the affiliate and creator program for assigned product lines, driving revenue with end-to-end campaigns and strong creator partnerships.
- Lead growth strategy and quarterly roadmaps for TikTok Shop and affiliate networks
- Recruit, manage, and retain top affiliates/creators across channels
- Collaborate with internal teams to hit revenue and traffic goals
Job Description
Responsibilities
- Lead the affiliate growth strategy for assigned product lines and seasonal initiatives across TikTok Shop and affiliate networks; develop quarterly roadmaps and execute daily/weekly campaigns
- Create and manage open plans, target plans, and end-to-end campaign launches
- Develop commission strategies, bundles, and limited-time offers that motivate and incentivize creator participation and increase output
- Identify, recruit, and manage high-performing organic and paid affiliates/creators via TikTok Affiliate Center, Lark, outbound outreach, and creator communities
- Plan and launch affiliate and influencer initiatives with brand influencers, loyal customers, and editorial partners to generate standout UGC, earn publisher placements, and secure SEO backlinks that grow traffic and conversion performance for ShopJoe.com
- Cultivate and maintain strong partnerships with high-performing affiliates
- Oversee creator seeding/sampling programs and manage retainer-based creator rosters
- Align on creator briefs, content requirements, and publishing cadence
- Collaborate and coordinate with internal/external teams and TikTok account managers and support teams to support overall affiliate marketing goals
Requirements
- A track record of growing an affiliate or creator program with measurable revenue/GMV impact
- 3+ years affiliate/creator marketing (social commerce or ecommerce portfolio); hands-on with TikTok Shop Affiliate Center
- Bachelors degree in Marketing of related field required
- Consumer products experience strongly preferred
- Native understanding of creator-driven commerce, offers, and what motivates affiliates (commission rates, seeding, retainers, exclusive coupons, special offer campaigns, ROAS, incrementality)
- Highly organized and analytical; comfortable in spreadsheets + dashboards; clear communicator with internal teams and external partners
Preferred
- Experience with affiliate networks and tools (Impact, ShareASale, AWIN, Rakuten), link management, and product feeds
- Experience aligning affiliate pushes with merchandising, promotions, and product launches
- Existing creator/affiliate network and/or experience negotiating retainers, seeding programs, or creator contracts
The Fesco Group
Despite being in an industry where change is the rule rather than the exception, Fesco’s “Customers First/Integrity Always” mindset is as much a part of our DNA today as it was when we began as a lower Manhattan storefront over half a century ago. Recognized internationally as the “go to” for cutting-edge technology and day-to-day products and brands every savvy retailer needs, the Fesco brand is about being a source and a resource—in short, a name that truly means everything.Fesco not only manufactures trend-setting, first-to-market products, but is also a leading distributor of consumer goods. We are trusted by trailblazers like GE, Sony, Samsung, Garmin and many more. To ensure consumers’ needs are quickly met, we fill over 95% of orders within 24 hours. Our high satisfaction rate is also due to our knowledgeable sales staff operating in-house and on the road. Fesco is bringing the humanity back to shipping and manufacturing. We grew by forging close relationships with small businesses many of which we still work with today.The result? Fesco is a national force with a mom-and-pop mentality. By fostering open communication with both small businesses and big-box entities, we gain a unique understanding of our customers’ needs. It’s the only way we know how to do business.
Salaries
Posted range
$80K/yr – $100K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
3 (4% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
1.7K
Traffic Source Mix
Search
24.9%
Direct
60.7%
Referral
6.3%
Social
7%
Paid
0.9%
Headcount Trend
Current headcount: ~81
Recent News
Links
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