Responsibilities

• Lead the affiliate growth strategy for assigned product lines and seasonal initiatives across TikTok Shop and affiliate networks, with quarterly roadmaps and daily and weekly campaign execution.
• Identify, recruit and manage high-performing organic and paid affiliates and creators through TikTok Affiliate Center, Lark, outbound outreach and creator communities.
• Create and manage open plans, targeted plans and end-to-end campaign launches.
• Develop commission tiers, bundles and limited-time offers that motivate creators and increase content output.
• Build and manage a roster of creators on retainer, and improve creator agreements with the legal and marketing teams.
• Run creator seeding and sampling programs, and align on briefs, content requirements and publishing schedules.
• Launch campaigns with brand influencers, loyal customers and editorial partners to generate UGC, earn publisher placements and secure SEO backlinks that grow traffic and conversion for ShopJoe.com.
• Manage affiliate operations, including tracking links and UTMs, product feeds, attribution, partner terms, creator consent, onboarding and payouts.
• Track and optimize performance, including GMV and revenue, content output, conversion trends and ROAS/ROI.
• Deliver weekly, monthly, quarterly and yearly performance reports with clear insights and next steps.

Requirements

• 2+ years of affiliate or creator marketing experience in social commerce or e-commerce, with hands-on TikTok Shop Affiliate Center experience.
• A track record of growing an affiliate or creator program with measurable revenue or GMV impact.
• Strong understanding of what motivates creators and affiliates, including commission rates, seeding, retainers, exclusive coupons, special offers, ROAS and incrementality.
• Highly organized and analytical, and comfortable working in spreadsheets and dashboards.
• Clear communicator with internal teams and external partners.
• Experience with affiliate networks and tools such as Impact, ShareASale, AWIN and Rakuten, plus link management and product feeds, is a plus.
• Experience in DTC e-commerce, outdoor tools or home and garden is a plus.
• Experience aligning affiliate pushes with merchandising, promotions and product launches is a plus.
• An existing creator or affiliate network, or experience negotiating retainers, seeding programs or creator contracts, is a plus.

Preferred

• Experience with affiliate networks and tools such as Impact, ShareASale, AWIN and Rakuten, plus link management and product feeds.