Responsibilities

• Build and execute a US affiliate strategy across ShopMy/LTK, TikTok Shop, and Amazon, owning the affiliate lever within each channel and accountable for affiliate's % contribution to each channel's sales targets, as set by the Channel Owner.
• Identify, recruit, and onboard affiliate partners and creators whose audience and content align with Touchland's brand.
• Set and manage commission structures, performance goals, and affiliate agreements within approved guidelines.
• Manage affiliate platforms and tracking tools to ensure accurate reporting and attribution.
• Prioritize partnerships that drive incremental, new-customer demand over discount-driven or last-click-only affiliate activity that skims existing demand.
• Build and maintain relationships with affiliate partners through regular, proactive communication.
• Educate affiliates on Touchland products, brand voice, and best practices for effective content and selling.
• Support tiered incentive programs and partner activations to drive engagement and retention.
• Convert creators and content partners into consistent, high-performing affiliates through targeted outreach.
• Partner with the Channel Owner to align affiliate targets, pacing, and priorities with each channel's overall sales plan.

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of experience in affiliate marketing, creator/influencer marketing, or digital marketing, ideally within DTC or CPG.
• Hands-on experience managing affiliate or creator programs on at least one of: ShopMy, LTK, TikTok Shop, or Amazon Associates/Influencer Program.
• Comfortable working with e-commerce and affiliate analytics tools (e.g., Google Analytics, Shopify Analytics, platform-native dashboards).
• Working knowledge of attribution mechanics (affiliate links, discount codes, UTMs, landing pages) and a clear sense of the difference between incremental revenue and last-click credit.
• A brand-first orientation — comfortable prioritizing partnerships that build genuine, incremental demand over coupon- or discount-driven tactics.
• Strong relationship-building and communication skills; able to manage a high volume of affiliate relationships independently.
• Data-driven mindset with the ability to translate performance metrics into action, focused on GMV, conversion, and customer quality over vanity metrics.
• Highly organized self-starter comfortable owning a program end-to-end without a team beneath them.
• Expertise in beauty or personal care is required.

Preferred

• Experience working directly with creators, UGC programs, or brand partnerships is a plus.

Benefits

• As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.