Responsibilities

• Develop, implement, and manage comprehensive affiliate marketing campaigns across various channels including social media, search engines, and display networks.
• Conduct detailed keyword research to identify high-converting opportunities and optimize campaign performance.
• Manage paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and DoubleClick to maximize ROI.
• Utilize SEO tools, Google Analytics, Google Tag Manager, and web analytics to monitor campaign performance, analyze data trends, and refine strategies for better conversion rates.
• Coordinate with media planning teams to allocate budgets effectively across PPC campaigns while ensuring adherence to overall marketing objectives.
• Optimize landing pages and ad creatives for conversion efficiency using best practices in SEM and SEO.
• Track campaign metrics meticulously, prepare reports on key performance indicators (KPIs), and present insights for continuous improvement in affiliate marketing efforts.