Affiliate Manager at Soft2Bet | USA | $120K/yr – $140K/yr

Soft2Bet

Affiliate Manager

USA (On-site)

$120K/yr – $140K/yrMid Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own affiliate strategy and profitability in regulated US/Canada markets, driving growth through high-value partners and data-driven deal optimization.

Own growth by identifying opportunities, optimizing partner mix, and scaling top-tier affiliates across CPA, RevShare, and Hybrid models.
Own compliance and reporting, coordinating with Legal and Compliance to ensure responsible gambling, brand safety, and transparent performance forecasting.
Own cross-functional alignment with Product, CRM, Marketing, and BI to ensure acquisition goals feed broader business metrics.

Job Description

Responsibilities\n

Develop and execute the affiliate marketing strategy for US and Canadian regulated markets.
Own and deliver against KPIs including FTDs, revenue, ROI, and LTV targets.
Identify and prioritize growth opportunities based on market trends and competitor activity.
Support launches in newly regulated states and provinces through affiliate channels.
Identify, onboard, and grow high-value affiliates (SEO, media buyers, PPC, influencers, content publishers).
Negotiate and structure commercial agreements (CPA, RevShare, Hybrid) with new and existing partners.
Build and maintain long-term, high-performing relationships with top-tier affiliates.
Continuously optimize deal structures and partner mix based on performance data.
Monitor traffic quality, conversion rates, retention, and player value to ensure profitability.
Work with affiliate tracking platforms (e.g., Affilka, Income Access, Everflow or similar) to manage campaigns and reporting.

\n\nRequirements\n

4–6+ years of experience in affiliate marketing within iGaming, gambling, or sports betting.
Proven experience working with US and/or Canadian regulated markets.
Strong understanding of CPA, RevShare, and Hybrid commercial models.
Experience managing high-volume, revenue-driving affiliate portfolios.
Strong analytical mindset with the ability to work with performance metrics and unit economics.
Fluent English with professional negotiation and relationship-management skills.
Highly organized, autonomous, and comfortable owning a broad performance remit.

\n\nPreferred\n

An established network of Tier‑1 gambling affiliates in North America.
Experience launching brands in newly regulated US states or Canadian provinces.
Previous experience mentoring or leading junior affiliate managers or coordinators.
Background working in a fast-growing or international technology or iGaming environment.

\n\nBenefits\n

Bonuses : Discretionary, performance based
Benefits : Comprehensive medical, dental, and vision + 401(k)
Time Off : Generous PTO policy
Perks : Partially subsidized in-office breakfasts and lunches
Culture : Collaborative, international team that celebrates milestones and wins together
Growth : Strong opportunities for professional development and ownership within a scaling organization

Soft2Bet

3.0 Glassdoor

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 16 global licences.

Founded in 2016

Santa Venera, Santa Venera, MLT

105 employees (8 in marketing)

www.soft2bet.com

44% recommend to a friend