Responsibilities

• Lead the strategic development, optimization, and growth of RSI’s affiliate marketing programs across all brands and markets.
• Identify, recruit, and onboard high-performing affiliate partners across key networks (Income Access, Partnerize, CJ, Impact Radius etc.).
• Negotiate commission structures, CPA rates, and hybrid deals to align with LTV, ROI, and profitability goals.
• Drive elasticity and incrementality testing to measure true partner value and refine acquisition economics.
• Collaborate with internal teams (Brand Marketing, Performance Marketing, Finance, BI, CRM, Legal, Compliance, and Creative) to align affiliate strategy with broader business objectives.
• Maintain and expand relationships with top-performing affiliates and networks.
• Manage day-to-day partner communication, support, and optimization activities.
• Develop scalable processes for affiliate onboarding, creative deployment, and reporting cadence.
• Represent RSI at affiliate marketing events, conferences, and trade shows to recruit and nurture partnerships.
• Manage and maintain accurate affiliate tracking, attribution, and data integrations using tools such as Income Access and partner APIs.

Requirements

• Bachelor’s degree in Marketing, Business, a related field or equivalent relevant work experience.
• 3+ years of experience in affiliate marketing, preferably on the advertiser or performance marketing side.
• Experience with AppsFlyer, Singular, GA4, Income Access, Partnerize, CJ, Impact, Looker/Sigma/Snowflake (or similar).
• Proven analytical ability—comfortable with data interpretation, ROI modeling, elasticity testing, and partner profitability analysis.
• Technical fluency in affiliate tracking, attribution systems, and campaign setup.
• Excellent communication, negotiation, and cross-functional collaboration skills.
• Proficiency in Microsoft Excel and familiarity with BI tools (Tableau, Power BI, or Looker).
• Able to travel occasionally both domestically and internationally

Preferred

• Advertising Platforms (AdTech): Google Ads, Meta (Facebook/Instagram), TikTok Ads, LinkedIn Ads, Bing Ads.
• Experience using AI tools (ChatGPT, Copilot, Gemini) to improve workflows and analysis.
• Experience in high-volume, fast-paced digital marketing or e-commerce environments.
• Familiarity with online gaming or entertainment industries (nice-to-have, not required).
• Understanding of digital attribution, multi-touch models, and customer lifecycle marketing.

Benefits

• Discretionary annual company bonus (Eligibility Varies by Role)
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
• Paid Time Off (Eligibility Varies by Role)
• Employee Assistance Program (EAP)