Affiliate Manager - Oral Care

Responsibilities

• The Affiliate Manager, Crest leads the development and growth of affiliate and social commerce programs that convert creator activity into incremental digital commerce revenue.
• To be successful in this role, we’re looking for a leader who is adept at defining and delivering: A clear affiliate growth strategy that connects creator recruitment, content supply, platform activation, and digital commerce outcomes.
• A scalable affiliate sampling program that accelerates creator activation and builds a consistent pipeline of high-quality content.
• Dedicated affiliate networks by business form, including Oral-B, Crest Whitening, and Paste, with tailored recruitment and cultivation plans.
• Strong retailer and platform programs across TikTok Shop, Target, and Amazon, with clear launch plans, operating rhythms, and performance expectations.
• A forward-looking role for TikTok Live and emerging social commerce formats within Crest’s broader Social for Sales strategy.
• Own TikTok Shop growth, including creator community management, affiliate recruitment, activation, and ongoing performance improvement.
• Stand up and manage an affiliate sampling program that accelerates product trial, creator participation, and content generation.
• Recruit, onboard, and cultivate a best-in-class affiliate roster, building durable relationships with high-potential creators.
• Build dedicated affiliate networks by business form, including Oral-B, Crest Whitening, and Paste, to improve relevance and scale.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, Advertising, Ecommerce, or a related field.
• 2–5 years of experience in affiliate marketing, creator marketing, social commerce, ecommerce, or digital performance marketing, preferably in consumer goods.
• Demonstrated experience building or scaling affiliate, ambassador, or creator programs that drive measurable digital commerce outcomes.
• Hands-on knowledge of TikTok Shop and social selling platforms; experience with TikTok Live or other live-shopping formats is a plus.
• Understanding of retailer affiliate ecosystems, including Amazon and emerging retailer programs such as Target.
• Strong creator recruitment, community management, relationship-building, and program cultivation capabilities.
• Ability to segment creator networks and tailor activation strategies by brand, product form, audience, and retailer.
• Strong analytical and commercial skills, with the ability to connect creator activity, content performance, conversion, and revenue.
• Excellent communication, leadership, and collaboration skills, with the ability to influence cross-functional teams and external partners.
• Independent operator who thrives in ambiguity, moves quickly, challenges established approaches, and builds new capabilities from the ground up.