Responsibilities

• Leads and manages a team of four: Ambassador Community Manager, two outreach VAs (international), and one outreach VA (domestic)
• Establishes clear workflows, accountability structures, and performance expectations for the team
• Defines KPIs, reporting standards, and documentation that create transparency across the affiliate function
• Builds a repeatable, scalable operating model for creator outreach, onboarding, and activation
• Sets expectations for focus, prioritization, and follow-through across all affiliate and influencer initiatives
• Conducts regular 1:1s, team syncs, and performance check-ins to develop team capability and maintain alignment
• Owns performance outcomes across the existing TikTok Shop affiliate program
• Develops a clear strategy for scaling creator count, quality, and GMV contribution
• Identifies and recruits higher-tier creators (L4 & L5) and builds pathways to deepen those relationships
• Creates training, education, and enablement resources that improve creator performance and content quality
• Monitors creator-level analytics to identify top performers, optimize incentives, and address underperformance
• Designs and manages affiliate programs that create genuine value for creator partners—not just commission structures
• Develops initiatives such as product education, exclusive offers, early access, and community recognition that strengthen creator loyalty
• Collaborates with marketing and product teams to align affiliate campaigns with launches and promotions
• Builds and maintains clear program documentation, terms, and onboarding materials
• Leads the buildout of an affiliate and influencer presence beyond TikTok—with primary focus on Instagram and Facebook
• Identifies the right creator profiles and content formats for Meta platforms that align with Triquetra Health’s brand
• Cultivates a community of brand advocates and influencer partners across platforms who consistently drive awareness and sales
• Explores and evaluates additional social channels (YouTube, Pinterest, etc.) as opportunities arise
• Establishes platform-specific strategies, KPIs, and content frameworks for each channel
• Serves as the primary relationship owner for the affiliate and influencer network across all platforms
• Builds genuine, long-term partnerships that go beyond transactional engagement
• Creates community touchpoints—group channels, events, newsletters, or other formats—that keep creators engaged and informed
• Develops and maintains a tiered creator program that rewards performance and deepens commitment
• Manages high-level influencer relationships directly, including those operating outside of TikTok
• Owns the full affiliate and influencer performance narrative across all platforms
• Tracks and reports on creator GMV, engagement rates, content volume, ROI, and program health
• Identifies trends, risks, and opportunities through regular analysis
• Translates data into clear recommendations and actionable plans for marketing leadership

Requirements

• 3–5 years of experience in affiliate marketing, influencer management, creator partnerships, or a related field
• Demonstrated experience managing or leading a team, including setting expectations, providing feedback, and driving accountability
• Strong understanding of TikTok Shop, affiliate program mechanics, and creator economy dynamics
• Experience building or scaling creator/influencer programs with measurable revenue outcomes
• Proven ability to manage budgets, track ROI, and make data-informed decisions
• Excellent relationship-building skills with both creators and internal cross-functional partners
• Strong written and verbal communication skills; comfortable presenting to executive leadership

Preferred

• Experience building influencer or affiliate programs across multiple platforms (TikTok, Instagram, Facebook, YouTube)
• Background in health, wellness, or supplements industry
• Experience managing remote or distributed teams, including international contractors
• Familiarity with affiliate platforms, creator analytics tools, and campaign management systems