Responsibilities

• Research and identify link placement opportunities for law firm clients, including legal directories, local publications, guest post sites, and editorial opportunities
• Conduct competitor backlink analysis to identify gaps and opportunities our clients aren't yet capturing
• Own ongoing backlink audits for client sites — monitoring link health, flagging lost or toxic links, and reporting on new vs. lost links over time
• Execute outreach campaigns (email, contact forms, occasional follow-up calls) to secure link placements
• Track outreach activity, responses, and placements in our CRM/tracking sheets with meticulous accuracy
• Vet potential link sources for quality and relevance before pitching
• Identify which sites are actively being cited in AI-generated answers for legal search queries, and prioritize outreach toward those sources
• Research which directories, publications, and forums show up most often as AI answer sources for legal topics, to sharpen link targeting
• Help compile simple AI-visibility reports summarizing where clients (and competitors) are or aren't showing up in AI-generated answers

Requirements

• 1–2 years of experience in SEO, link building, digital PR, or related work

Preferred

• Experience with backlink/SEO tools such as Ahrefs and Semrush
• Experience using ChatGPT, Perplexity, or similar AI tools
• Prior experience working with legal or other professional services clients