Responsibilities

• Legal and Compliance Accountability . Maintain all legal and marketing code guidelines
• Trade Advocacy & Relationship Building . Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
• Trade Advocacy & Relationship Building . Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
• Trade Advocacy & Relationship Building . Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
• Category and Customer Education . Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
• Category and Customer Education . Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
• Category and Customer Education . Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
• Market/Trade Intelligence Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
• Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
• Budget and expense management
• All reporting responsibilities
• Tracking and management of performance data using agency-appointed platforms
• Network Partnership. Serve as key liaison for the portfolio, distributor, trade and customers within a designated market
• Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

Requirements

• Must be based within a 30-minute commuting distance of the designated market.
• 5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries.
• Strong understanding of spirits categories, cocktail culture, and hospitality operations.
• Experience delivering educational programming and trade-facing events.
• Commercial acumen and ability to connect advocacy efforts to business outcomes.
• Strong analytical and observational skills with the ability to synthesize market insights into actionable recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Strong budget management skills.
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
• Must have access to reliable transportation to travel to and from accounts.
• Desire for mentorship and willingness to contribute to team culture.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Preferred

• Bilingual (English and Spanish-speaking) a plus.
• Existing network within the bartending and beverage community preferred.

Benefits

• This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!