Advertising Research Specialist

Topeka, KS (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

This role focuses on planning pilot campaigns, coordinating across teams, and turning campaign data into actionable insights. It requires 2+ years in media or research, strong critical thinking, and collaboration across multiple teams. The position offers benefits such as medical/dental/vision and generous PTO, with preferred experience in A/B testing and performance marketing.

Job Description

Responsibilities

  • Assist in the planning and coordination of pilot campaigns, applying a test-and-learn approach to validate hypotheses and drive iterative improvements
  • Maintain project momentum by tracking timelines, anticipating roadblocks, and driving initiatives forward to completion
  • Collaborate with internal teams (Media, CSG, Digital, etc.) to ensure tests are executed effectively
  • Coordinate with external vendors and partners to support campaign or pilot execution
  • Analyze and interpret campaign performance data, identifying actionable insights and success indicators
  • Communicate research findings and campaign results to key stakeholders, including clients and executive leadership, translating data into clear narratives that inform strategy
  • Support smooth handoff of validated initiatives to operational teams
  • Conduct research on emerging media platforms, marketing tools, and campaign strategies
  • Maintain awareness of marketing trends, compliance standards, and platform best practices
  • Evaluate ideas from internal teams and leadership, contributing to the prioritization of the R&D roadmap

Requirements

  • 2+ years of experience in media, advertising, research, or a related field
  • Strong research and critical thinking skills
  • Naturally curious, self-motivated, and driven to continuously learn
  • Ability to translate data into actionable insights
  • Comfort working across multiple projects with shifting priorities
  • Proactive in seeking solutions and collaborating across teams
  • Strong written communication and presentation skills
  • Organized and process-oriented with strong documentation skills

Preferred

  • Experience with designing and executing campaign testing (ex. A/B or split test experiments) or pilot projects with measurable outcomes
  • Familiarity with organic content strategy (social media, YouTube) and its role in driving tangible business results
  • Experience planning or managing performance marketing campaigns across digital (e.g., Google Ads, Meta) or traditional media (broadcast TV, radio, etc.)
  • Experience in a fast-paced team environment or agency setting

Benefits

  • Amazing benefits including medical, dental, vision and 401k (with matching options)
  • Generous PTO package from your start date
  • Access to an on-site café, gym and primary care
  • Continuous personal and professional development opportunities
  • Recognition for hard work & exemplary performance
  • Employee sponsored events…and more!
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Advisors Excel

4.4 Glassdoor

Advisors Excel helps transform independent financial advisors from good advisors into great business owners so they can enjoy more freedom, growth and fun. An Unrivaled Partner, we’re your IMO+. Since our founding around a kitchen table in 2005, we’ve reimagined the Independent Marketing Organization’s role in our industry, providing comprehensive support and services and an unparalleled peer network. We help the country’s most elite financial professionals help their clients have amazing retirements and create financial legacies. Big on Purpose:At Advisors Excel, we’re big on purpose, and that’s a good thing. Why? Because our size allows us to make a significant impact for our advisors, our employees and our community. We offer unparalleled assistance that smaller organizations simply can't match. This level of support ensures your needs are met promptly and thoroughly, allowing you to focus on what you do best — serving your clients. We're big enough to make an impact and support your growth, yet small enough to offer personalized support and celebrate every victory with you.Holistic Partnership:Whether you need a business coach, marketing agency, IT support, operational assistance, case design, product support, or compliance officers, AE provides comprehensive solutions designed to add value to your business. Expect More:At Advisors Excel, we're not just an IMO. We’re an Unrivaled Partner and home to a community of growth-minded advisors.Join us. Experience the difference of an IMO+ and see how we can help you grow, thrive and succeed.

Founded in 2005
Topeka, Kansas, USA
816 employees (203 in marketing)
82% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
62.6K
Traffic Source Mix
Search
20.8%
Direct
72.6%
Referral
5.7%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~815

Marketing Team

Marketing Team Size
144 (18% of company)

Funding

Last Raise
Private Equity, 15 years ago

Funding History

  • Jan 2011
    Private Equity

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