Responsibilities

• Manages the channel of communication and related elements as it relates to external advertising, to include, but not limited to, broadcast, print, billboards, video content, website, photography and collateral.
• Negotiates the best price, quality and placement of all advertisements.
• Keeps up to date with fluctuations in popularity ratings and developments in the industry.
• Manages and maintains media and production budgets for all advertising activity.
• Interfaces with all departments to ensure timely development of creative materials for all campaigns and property promotions.
• Assists in the development of targeted, integrated media plans, maintains media schedules, and manages media expense forecast.
• Inspects layouts, advertising copy and edit scripts, audio and video, and other promotional material for adherence to specifications.
• Assists with the design, implementation, maintenance and expansion of the annual mass media and communications plan.
• Identify main client groups and audiences and determine the best way to reach them.
• Write press releases and prepares information for the media.

Requirements

• High School Diploma or GED equivalent required.
• Associates Degree or 2 years Casino Industry experience in lieu of.
• Must have 1 year Management Experience.
• Experience in Purchasing and Reviewing the Production of Advertising Material.
• Experience in Managing Public Relations Initiatives.
• Must be computer literate, have exceptional writing, editing skills, communication skills, both written and verbal, ability to work well with others.