Advertising Media Director

Coeur d'Alene, ID (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead media planning and buying as the Media Director, guiding digital and traditional campaigns for client work.

  • Own end-to-end media campaigns from planning to performance analysis.
  • Must-have: GA4 experience with integrated media.
  • Standout: Leadership spanning campaigns, client briefs, and cross-functional teams.

Job Description

Responsibilities

  • Create digital and traditional media campaigns for current clients.
  • Collaborate with management and account executives on campaign strategy.
  • Negotiate ad placement rates with media partners.
  • Execute media placements with chosen media partners.
  • Optimize media plans for maximum efficiency and impact.
  • Provide guidance on best practices and optimizations.
  • Deliver necessary traffic to media partners.
  • Assist in crafting media recommendations for new client pitches.
  • Incorporate feedback and make necessary adjustments as needed.
  • Work in conjunction with the accounting to ensure timely and accurate monthly billing.

Requirements

  • Bachelor’s degree in communications, marketing, business, or a related field, or equivalent professional experience.
  • A portfolio showcasing extensive media planning and buying experience in successful marketing campaigns.
  • GA4 Experience.
  • Proficiency in Microsoft Office programs (Word, Excel, etc.).
  • Strong focus on accuracy and attention to detail.
  • Experience with both digital and traditional media.
  • Proven experience in handling monthly billing processes.
  • Excellent time management and organizational skills.

Preferred

  • Google Ads Certification Preferred.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
BLUE541 logo

BLUE541

Established in 2001, BLUE541 offers traditional marketing services, digital and online marketing services, public relations, website design and non-traditional solutions to non-traditional marketing issues. In other words, we're a true full-service agency. Our team has an expansive skill set. We work hard, have fun and produce great work. Plus, we're capable of handling a large volume of projects while completing work on-time and within budget. Our office has gorgeous views of Lake Coeur d'Alene and keeps us close to all the great places downtown. We stay inspired by nature, good coffee, better company, and great eats. Give us a call and see what BLUE541 can do for you!

Founded in 2001
Coeur d'Alene, Idaho, USA
8 employees (7 in marketing)

Traffic Signals

Monthly Visitors
652
Traffic Source Mix
Search
33.9%
Direct
41.9%
Referral
12.7%
Social
9.5%
Paid
1%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
3 (38% of company)