Responsibilities

• Lead cross-functional planning and coordination of the marketing and advertising plan, ensuring goals are achieved within approved budgets
• Implement and optimize a data-driven paid advertising strategy; monitor performance and report on effectiveness and ROI
• Manage evergreen and campaign-based advertising placements and maintain strong advertising partner relationships
• Manage the contractual relationship, work plan and deliverables of the digital marketing strategy partner
• Negotiate and manage advertising and vendor contracts, including scope, deliverables and cost control
• Develop and refine ad copy and calls-to-action to maximize performance across audiences, channels and market trends
• Create and adapt social media advertising campaigns using established brand templates, ensuring visual consistency, audience alignment and effectiveness across platforms
• Collaborate with Strategic Communications and Creative teams to develop integrated marketing and promotional campaigns
• Partner with the Creative Lead to concept, plan and execute promotional photoshoots that support paid advertising campaigns and align with brand and audience objectives
• Serve as the primary point of contact for hospitality ATAX and SCPRT grants, overseeing applications, implementation, compliance and reporting for City, County and State programs

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field
• Minimum of five (5) years of progressive experience in paid advertising, marketing strategy or audience development
• Experience managing multi-channel paid media campaigns and external vendor or agency partnerships
• Agency experience preferred but not required
• Experience in nonprofit, cultural institution, tourism, aquarium or zoo settings preferred
• Valid driver’s license and reliable transportation

Preferred

• conservation and environmental stewardship preferred
• Agency experience preferred but not required