Responsibilities

• Execute defined components of integrated student acquisition campaigns across paid media, social, email, web, influencer, affiliate, and other marketing channels.
• Manage campaign timelines, tasks, and deliverables for assigned workstreams.
• Support campaign setup, QA, launch activities, and promotional calendar management with increasing ownership.
• Ensure campaigns align with messaging strategies, audience targeting requirements, and Pearson brand standards.
• Assist in executing test-and-learn initiatives to improve campaign performance and student engagement.
• Support planning and execution of student-facing marketing activations, events, and engagement programs on college campuses and through partner channels.
• Coordinate logistics, materials, promotional assets, and vendor deliverables for assigned activations.
• Assist with bookstore programs, orientation activities, student outreach initiatives with our Pearson Campus Ambassadors (PCA’s), and other acquisition-focused engagement efforts.
• Help ensure activations are delivered on time, on budget, and aligned to campaign objectives.
• Support post-event reporting and documentation of key learnings and performance outcomes.

Requirements

• Proven experience in marketing, campaign management, or related roles, with background preferred in Education, Tech or Financial Services, or E-commerce
• Track record of supporting and/or executing marketing campaigns across multiple channels (digital preferred)
• Strong project management and organizational skills.
• Ability to manage multiple priorities and deadlines simultaneously.
• Strong communication and stakeholder coordination skills.
• Growing analytical mindset with ability to interpret campaign and engagement performance data.
• Experience coordinating projects across internal teams and external partners.
• Working knowledge of marketing tools (CRM, automation, analytics, project management platforms).
• Understanding of digital marketing channels, including email, social media, paid media, and web.
• Ability to execute with attention to detail while maintaining focus on broader business objectives.