Ads / UGC Editor

Responsibilities

• Edit and produce short-form video ads optimized for TikTok, Instagram, and Meta
• Conceptualize and execute new creative ideas that align with Pure’s brand and growth goals
• Highlight key app features, gameplay moments, and winning experiences in an exciting, attention-grabbing way
• Continuously test and iterate ad variations to maximize performance metrics like CTR, installs, and deposits
• Collaborate with marketing and data teams to analyze ad performance and implement insights into future edits
• Maintain a fast-paced workflow while balancing creativity with data-driven decision making
• Stay on top of creative trends in mobile gaming, user acquisition, and digital storytelling

Requirements

• 2+ years of experience in video editing, ideally with a focus on performance or direct-response advertising
• Proficiency in editing tools such as Adobe Premiere Pro, After Effects, or Final Cut Pro
• Strong understanding of social media ad formats and trends (especially TikTok, Instagram Reels, and Meta)
• Demonstrated ability to create engaging, high-retention ads with strong hooks and clear CTAs
• Experience working with user acquisition or gaming brands is a strong plus
• A passion for gaming, competition, and creating content that connects emotionally with players
• Ability to take feedback constructively and iterate quickly based on performance data
• Self-motivated, detail-oriented, and comfortable in a fast-moving startup environment

Benefits

• Free Equinox membership for the in-person team
• Dinner provided in the office every night
• Up to $60/day for other meals when in the office (in-person team)
• Medical, dental, and vision insurance, with 100% of premiums covered by the company, starting on your first day
• Weekly dry cleaning and laundry service for the in-person team
• Company computer