Responsibilities

• Creative Strategy & Ad Angles
• Develop high-performing ad concepts, hooks, messaging angles, and creative direction across multiple brands and products
• Research winning competitors, trends, and top-performing ads to continuously improve creative output
• Generate large volumes of creative concepts designed for rapid production, testing, and iteration
• Identify patterns in winning ads and translate insights into scalable creative systems
• Ads Team Leadership
• Lead and direct the internal ads creative team composed of editors and designers
• Provide creative direction, live feedback, approvals, and performance-driven guidance
• Help establish creative production workflows, SOPs, and scalable processes
• Push the team toward higher output, faster iteration, and stronger performance standards
• Creative Production Oversight
• Collaborate closely with editors and designers to turn concepts into high-performing ads
• Ensure consistency between hooks, messaging, visuals, offers, and overall creative direction
• Continuously improve static ads, AI-generated ads, UGC-style creatives, motion graphics, and short-form video ads
• Leverage AI tools and creative automation workflows to increase production speed and output
• Performance-Driven Creative Iteration
• Work closely with growth teams to analyze creative performance data
• Identify and catalog winning ads, iterate rapidly on successful concepts, and scale creative variations
• Balance creative quality with high-volume testing and iteration
• Build systems that allow the team to consistently produce more winning ads over time && Beyond the Core Role

Requirements

• Strong experience in direct-response advertising, DTC marketing, or performance creative strategy
• Proven ability to create winning ad angles, hooks, and concepts for paid social
• Deep understanding of Meta ads and modern short-form direct-response creative
• Strong understanding of consumer psychology, marketing angles, and attention-grabbing hooks
• Experience working closely with editors, designers, or creative production teams
• Strong analytical, strategic, and problem-solving abilities
• Ability to execute quickly and independently
• Comfortable working in fast-paced, high-growth environments
• Strong ownership mentality and accountability

Preferred

• Experience in health, wellness, supplements, or consumer products
• Experience scaling DTC/eCommerce brands
• Experience using AI creative tools and automation workflows
• Experience managing or mentoring creative teams
• Experience producing high-volume ad creative systems
• Strong understanding of creative testing frameworks and performance metrics
• Familiarity with Meta Ad Library, Motion, Foreplay, or competitor research workflows